Izinkampani ze-courier zingena e-livestream e-commerce
Umbhali: Zhou Wenjun
Umthombo: I-Commerce News Pro
Izinkampani ze-Courier manje sezingena kwi-E-Commerce e-Livestream.
I-Livestream e-Commerce isifinyelele umkhuhlane we-pitch, ngamapulatifomu afana ne-JD.com ne-taobao, kanye namapulatifomu amafushane wevidiyo afana noDouyin neKuaishou, abusa imakethe. Ezinkomeni ezingalindele, izinkampani ezihambisa izincwadi zigxumela ku-Fray.
Muva nje, i-SF Express ibilokhu isebenza kakhulu ekuhlolweni kwe-e-commerce ye-livestream. Ngo-Agasti, i-SF Express yethule buthule isici se-e-commerce serferream kuhlelo lwayo lwe-WeChat Mini-Uhlelo lwayo, ukumboza konke kusuka ekungeneni kwenqola, nokuthumela, ukulandelela izinto, konke ngaphakathi kwe-SF Express Mini-Program ngaphandle Isidingo sokushintshela kumapulatifomu avela eceleni. Imikhiqizo ikakhulukazi ifaka izithelo ezintsha neminye imikhiqizo yezolimo.
Phambilini, i-SF Express yasiza abalimi ezindaweni ezintsha zokukhiqiza bathola amathonyo we-e-commerce ukukhuthaza imikhiqizo yabo futhi basebenzisane nezinkampani ezinjengezindawo zokuhweba ze-livestream. Ngaphezu kwalokho, i-SF Express iphakamise isixazululo se- "Livestream e-Commerce +" ukuhlola izindlela zokuthuthukisa i-e-commerce yezolimo.
Eqinisweni, eminyakeni embalwa edlule, ezinye izinkampani ezihambisa izincwadi sezivele zaqala i-Livestream e-Commerce. Lokhu akuyona i-SF Express Fakela kuqala enkundleni. NgoMeyi 2020, uZe Express wabamba i-Livestream yayo yokuqala, uSihlalo weqembu le-ZTO LAI Meisong uqobo egumbini elithile le-Livestream ukusekela umcimbi. Ngobusuku bokuqala be-Livestream, ukuthengisa okuphelele (i-GMV) kudlule i-yuan eyizigidi eziyi-15, kwakha ama-oda angaphezu kwezigidi eziyi-1,1.
Ekupheleni kukaSepthemba kulo nyaka, ezezimali ze-CCTV zibike ngemisebenzi ye-ZEARESTUME E-Commerce imisebenzi. I-ZTO Setha i-Livestream Room egumbini layo le-ZTO Cloud Warehouse, lapho izimpahla zigcinwa khona, zivumela izinto ezithengisiwe ukuthi zithunyelwe kungakapheli amahora angama-24. Abathengi bangabona amashalofu emikhiqizo ekhonjisiwe nayo yonke inqubo yezinto zabo ezithengiwe zigcwele futhi zithunyelwe nge-livestream.
Okwamanje, ezinye izinkampani ezihambisa izincwadi ezinjenge-depport, i-JD Logistics, i-China Post, neJuyina nazo ziye zangena e-Livestream e-Commerce.
Yize izinkampani eziningi zizama nge-e-commerce ye-livestream, okuwukuphela kwe-china post ekwazile ukuvelela. Kusukela ngonyaka owedlule, amagatsha ahlukahlukene e-China Post athembisana kakhulu e-Livestream e-Commerce kwiplatform ye-Douyin, ukuthengisa imikhiqizo kufaka phakathi izinto zobuhle kanye ne-skincare, imikhiqizo yezolimo kanye nezitembu zokudala.
Ngokusho kwemininingwane ka-Chan Mama ngaleso sikhathi, i-Jinjiang Post ibilokhu isebenza kangcono phakathi kwawo wonke amakamelo okuthumela ama-vivestream, cishe ama-yuan acishe abe yizigidi ezingama-25 ngokuthengisa kungakapheli izinsuku ezingama-30. Njengamanje, i-Jinjiang Post inabalandeli abayizigidi eziyi-1.073.
Uma kuqhathaniswa nezinye izinkampani ezihambisa izincwadi, imizamo ye-China Post's Livestream E-Commerce E-Commerce yaphumelela. Kodwa-ke, ngaphakathi kwe-e-commerce ecostem ephelele ephelele, ithonya leposi laseChina lihlala lincane, libala umlandeli ngamunye wegatsha lisuka kumashumi ezinkulungwane ezifinyelela ngaphezulu kwesigidi.
Kucace bha ukuthi i-e-commerce ye-Livestream, izinkampani eziningi ezihambisanayo ezizotshalaliswa kuyo, akulula ukuba kahle.
Naphezu kwezinselelo, i-e-commerce ye-livestream inikeza ithuba elisha lokukhula, njengoba imakethe ye-courier Logistics ingene esigabeni esincintisanayo, ngezimpi zentengo iyaqhubeka. Ikakhulu kusukela ekuqaleni kwalo nyaka, imali engenayo ye-Per-Package yezinkampani ezihambisa izincwadi ibilokhu incipha ngokuqhubekayo, ngokukhawulela amandla awo okukhula.
Lokhu kunezinkampani ezihlanganisiwe zokuhambisa ukubheka e-Livestream e-Commerce ukuthuthukisa inzuzo futhi uthole izindlela ezintsha zokukhula.
Amathuba nezinselele
Ngakho-ke, kungani izinkampani ezihambisanayo zikhetha i-e-commerce efutheka njengezengezo ezintsha zebhizinisi?
I- "2022 China E-Commerce Marker Marker Market Market" ikhombisa ukuthi imakethe ye-e-commerce ye-Livestream efinyelelwe ku-3.5 trillion yuan ngo-2022, ukunyuka konyaka ngo-48.21%.
Ngokusho kwedatha kaDian Shubao, usayizi wemakethe we-e-commerce e-livestream engxenyeni yokuqala ka-2023 wawucishe ibe ngu-1.9916 trillion yuan. Usayizi wemakethe ophelele we-Livestream e-Commerce ngo-2023 kulindeleke ukuthi afinyelele ku-4.5657 trillion yuan, ukunyuka konyaka onyakeni ka-30.44%.
Lokhu kukhombisa ukuthi, okungenani ngokwemigomo yemakethe kanye nezitayela zentuthuko, i-Livestream e-Commerce iyaqhubeka nokukhula futhi kufanelekile ukuhlola yizinkampani ezihambisa izincwadi ezifuna ukuthwebula isabelo semakethe.
Kodwa-ke, i-Livestream e-Commerce isiphenduke "ulwandle obomvu oncintisanayo kakhulu," ibeka izinselelo izinkampani ezihambisa izincwadi ezingena enkundleni. Ukuncintisana nezinhlangano eziphezulu zokuphila kanye nethonya, zidinga ukutshala imali kakhulu.
Okokuqala, uma kuqhathaniswa nezinkundla ezithandwayo, izinkampani ezihambisa izincwadi ezingenayo ukuqashelwa kwabathengi. Izinkampani ze-Courier, "ezingaqondi i-Intanethi," zilwela ukwakha ukuqwashisa ngomkhiqizo kanye nokuthembela kwabathengi, kudinga ukutshalwa kwezimali okukhulu kwithrafikhi nokuvezwa.
Amathonya anethrafikhi ephezulu nokubonakala kungasheshe kususwe isithombe sabo somkhiqizo. Isibonelo, selokhu wajoyina uDouyin ngonyaka owedlule, ukukhethwa kwe-Yu Minhong kanye ne-Oriental kudalule ngokushesha okulandelayo. Manje, i-akhawunti ye-Oriental Ukukhetha Douyin inabalandeli abayizigidi ezingama-30,883, futhi selokhu bajoyina iTaobao ngo-Agasti kulo nyaka, selivele lathola abalandeli abayizigidi ezingama-2.752.
Okwesibili, izinkampani ezihambisa izincwadi zibuthakathaka ezindaweni ezifana nokusebenza okufuywayo, ukukhetha komkhiqizo, ukulawulwa kwekhwalithi, kanye nezinsizakusebenza zethonya. Isibonelo, yize iChina Post ikwazile ukuvelela, ibhekane nezinkinga zokulawula ezisezingeni eliphakeme. NgoDisemba nyakenye, ikhasimende lakhala ngokuthi ama-KN95 Masks athengwe e-China Post Livestream Igumbi lalingekho njengoba likhangiswa.
Lezi zinkinga zingavimba ukuguqulwa kokuthengisa kwezinkampani zezinkampani ezihambisanayo zezinkampani ze-e-Livestream e-Commerce.
Ngenzuzo enhle, izinkampani zezinkampani ze-Courier ezinhlamvwini zingaba iphuzu eliqinile lokuthengisa.
Izinkampani ze-Courier zivame ukuba namanethiwekhi abanzi namakhono wokusebenza aqinile. Isibonelo, i-China Post inezinqolobane ezicishe zibe ngu-9 000, amahhovisi amabhizinisi angama-54,000, amaphoyinti wenkonzo yokulethwa kwezidingo ezingama-44,000, kanye ne-420,000 ehlomele ukusebenzisana ye-Ide Statude Cooperative Cooperative Cooperative, kanye ne-100% yokuvalwa kwezindawo zasemakhaya.
Ngaphezu kwalokho, ama-Livestreams aphethwe ngabahambisi anganikeza ngezinsizakalo eziphelele, ukusiza abathengisi bathengise imikhiqizo ngaphandle kokushaja imali ephezulu noma amakhomishini, ukuheha amaklayenti omthengisi amaningi. Abathengisi bazimisele ukuvumela izinkampani ezihambisanayo ukuthi zisule isitoko esisele ngamanani aphansi, ukuhlinzeka ngezikhulu ezinenzuzo ekuthengisweni kwezindleko eziphansi.
Ngamafuphi, izinkampani ezihambisa izincwadi zokungena ezintabeni ze-e-commerce ebusweni zombili kanye nezinselelo. Noma ngabe ama-Livestreams ahambisanayo angafinyelela esikalini esikhudlwana asabonakala.
Gxila emikhiqizweni emisha nezolimo
Ukubheka imikhiqizo efakwe ezinkingeni zezinkampani zezinkampani ezihambisa izincwadi, imikhiqizo emisha nezolimo igxilwe kakhulu.
I-SF Express, ngokwesibonelo, ngokuyinhloko ithengisa imikhiqizo emisha yezikhathi ezithile emifuleni yayo. Ngesikhathi sesikhathi esijabulisayo ngoJulayi 28 kulo nyaka, i-SF Express ithengise imikhiqizo efana ne-Sunlight Rose Grapes evela eSichuan, ama-walnuts amasha avela ePujiang, kanye nePeach Heart Kiwi evela eHanyaan.
Ngo-Agasti, ifu le-ZTO libambisene nezinkampani eziningana ukwakha ubudlelwano obuhle. Ubuchwepheshe be-Zto Cloud Warehouse buhlose ukwandisa i-Logistics Supply Chain eYunnan, ukugxila ekubonisweni komkhiqizo wezolimo kanye nokuhweba okujulile, ukuqhubeka kokuhlelwa kwama-count, kanye nokukhuthaza ukuhamba okuphezulu kwemikhiqizo yezolimo yendawo efana ne-avocatural.
Ngomkhosi walonyaka "we-commerce e-e-e-e-e-e-e-e-919," abaphathi be-china post ezweni lonke ezweni lonke bakhuthaza ngenkuthalo imikhiqizo yezolimo. Ngokwengeziwe, iChina Post yethule "usizo lweposi lwabalimi - Umkhankaso wezinkulungwane eziyishumi", wakhela i-Livestream Product Pool ngokusekelwe kwimikhiqizo yezolimo evela ezisekelweni zendawo.
Ngaleso sikhathi, iqembu leJD libambisene noDengzhou ukunikela ngezinsizakalo zokusebenza kwe-e-commerce kanye nemicimbi ephilayo. Abathengisi ngaphandle kwesitolo se-JD bangasebenzisa izinsizakalo zeqembu le-e-commerce ye-JD ukuthengisa imikhiqizo ku "Jed Farm Flam Flagship Store," ephethwe yi-JD Farm's Store Action Team.
Ngokusho kwedatha ye-JD Logistics, inani lama-oda avezayo emikhiqizo yezolimo ecubungulwa yi-JD Express engxenyeni yokuqala yalo nyaka yanda ngonyaka ka-80% ngonyaka.
Emakethe ye-Livestream e-Commerce encintisa kakhulu, izinkampani zokuhambisa izincwadi ezigxile emikhiqizweni yezolimo zingathola izinzuzo nezinsizakusebenza zazo emikhakheni yomkhiqizo omusha nezolimo ukuze wakhe umphetho wokuncintisana ohlukile.
Ngaphezu kwalokho, imikhiqizo emisha nezolimo inezinto eziphakeme kakhulu kanye namazinga okulahleka kwezokuhamba. Ngokuthengisa imikhiqizo ngqo ngokusebenzisa ama-livestreams abo, izinkampani ezihambisa izincwadi zinganciphisa iketanga lokuthengisa, zinciphise amazinga okulahleka, futhi zisebenzise kangcono amandla abo kwezinto. Lokhu kusiza abalimi bandise iziteshi zabo zokuthengisa, bafaka isandla ekuvuseleleni nasezindaweni ezisetshenziswayo zasemakhaya.
Izinsizakalo ze-E-Commerce kanye ne-Courier zihambisana kakhulu. Njengoba izinkampani ezihambisa izincwadi ziyaqhubeka nokwenza ngcono ingqalasizinda kanye nezinsizakalo zamabhizinisi abo abucayi e-e-commerce e-e-commerce, zombili izimboni kungenzeka zikhule ngokuhlukahluka.
Isikhathi sePosi: Jul-29-2024