Ngo-Okthoba 16, iseshini yokuqala yekilasi likaMongameli weLianshang Donglai yaqala ngokusemthethweni ku-xuchang. Ama-CEO kanye nabaphathi abajwayelekile abavela emabhizinisini athengisayo ayi-100 ezweni lonke naphesheya kwezilwandle aqoqene e-xuchang ukuze afunde ngokujulile ifilosofi yebhizinisi likaPangdonglai kanye nefilosofi yokuphatha. Iholwa nguDonglai GE, bahlose ukukhuthaza ubuhle bebhizinisi futhi baphishekele indlela engcono.
Ntambama ye-16, abahlanganyeli besigaba sikaMongameli bavakashela indlunkulu kaPangdonglai, abasebenzi ekhaya, i-Angel City, kanye nepaki yezimboni. UDonglai ge uhole iqembu futhi wanikeza izincazelo eziphelele kulokhu kuvakasha, ukuqinisekisa ukuthi ababambiqhaza bangakuqonda ngokuphelele futhi bafunde. Ngokuphawulekile, bekungokokuqala ngqa ukuthi iPangdonglai Industrial Logistics Fistics Park nekhishi layo eliphakathi nendawo, eliqale ukusebenza ngoJuni, livulekele ukuvakasha komphakathi.
I-Pangdonglai Indiistrial Logistics Park itholakala engxenyeni eseningizimu ye-xuzhou Road kanye nokuhlangana kwe-Xuyou East Road e-xuchang, ukumboza indawo engamahektare ayi-150 ngenani eliphelele lamamitha skwele. Ngokutshala imali okuphelele okuphelele kwe-yuan ayizigidi eziyizinkulungwane eziyi-1,5, kwaqala ngokusemthethweni imisebenzi ngo-Okthoba 2022.
Le phrojekthi ihlanganisa isikhungo sezinto, ekhishini eliphakathi nendawo, ihhovisi elibanzi, ukucwaninga komkhiqizo kanye nentuthuko, ukulima amathalente, ukuzijabulisa kwabasebenzi kanye nokuzilibazisa nemikhiqizo yokugcina yokuthengisa. Ihlose ukudala ipaki ehlakaniphile yezindinganiso zekilasi lokuqala nekhwalithi. Njengamanje, isikhungo se-Logistics kanye nekhishi eliphakathi nendawo liyasebenza, ngenkathi ukwakhiwa kwesikhungo sokuzilibazisa kwabasebenzi kusakhiwa.
Isikhungo sokushisa se-Logistics Center Iphatha irisidi, ukugcinwa, ukusatshalaliswa, kanye nokulethwa kwezidingo zansuku zonke, ubuhle kanye nemikhiqizo yokunakekelwa komuntu siqu, okokugqoka, izicathulo zezinyawo, izinto zasendlini, nokudla. Isekelwa uhlelo lokuphatha oluhlakaniphile kanye nemishini yokuphatha ekhethekile, imisebenzi ihlelekile, ihlakaniphile, futhi isebenza kahle.
Ku-Cold Chain Warehouse, Yonke imishini eqandisi ivela kumikhiqizo ephezulu yasekhaya neyamazwe aphesheya, ukuhlinzeka ngemvelo yokugcina ephephile yemikhiqizo emisha yama-chain. Izindawo zokugcina ezibandayo, eziqandisiwe, futhi ezomile zisethwe kumazinga okushisa ahlukahlukene ukuvikela imikhiqizo ehlukahlukene efana nemifino, izithelo, izithelo ezomile newayini. Ukusuka edokodo elamukelayo kuya edokodo lokuthumela, imikhiqizo yamakhaza ibalokhu igcinwa endaweni engajwayelekile, iqinisekisa ukuphepha okuthembekile kumakhasimende.
Isizinda sonke se-Logistics senziwa ngesihlabathi esiminyene kakhulu sedayimane, sinikeza amandla amahle nokuqina. Ngokwengeziwe, amakholomu aphuzi we-opelsos e-elastic agrision yokuvikelwa kwe-konecranes angadonsa ama-80% wamandla omthelela, ukuvikela ngokucophelela wonke amagumbi okugcina.
NgoJuni 2023, ikhishi eliphakathi nePangdonglai Industrial Logistics Fark yaqala ngokusemthethweni imisebenzi. Ikhishi eliphakathi nendawo linendawo ephelele yokwakha amamitha-skwele angama-34,000, ahlukaniswe izitezi ezintathu, kufaka phakathi isitoreji esitholakele sesikhashana, indawo yokufunda yomkhiqizo, umhlangano wokugcina, umhlangano wokudla, umhlangano wokudla, umhlangano wesinkwa, I-Cake workshop, i-workshop yokuthosa, i-Chinese khekhe Ifakwe imishini eholayo eholayo neyasekhaya nezinqubo, ukudala ikhishi lesimanje eliphakathi eligxile ekuphepheni, ezempilo, ikhwalithi, kanye nobungcweti.
Imininingwane enemininingwane mayelana nemisebenzi kanye nezici zemishini ehlukahlukene, kanye nenqubo enemininingwane yokugeleza kwemikhiqizo ehlukahlukene, ifakwa eceleni kwemikhiqizo ye-workshop ngayinye, yenza konke kucace futhi kube lula ukuqonda.
Indawo ebanzi yehhovisi ifaka isikhungo sokuhlola ukudla, isikhungo se-Product R & D, isikhungo sokuqeqesha ithalente, isikhungo somsebenzi wesisebenzi, indawo yokubonisa yesimo, indawo yendawo ye-DIY, nendawo yendawo ye-DIY. Ngezindawo eziphezulu ze-notch Hardware, izikhala ezibanzi nezikhanyayo, izindawo ezihlanzekile nezicocekile, nokunakwa okubonisa imininingwane ekhombisa inhlonipho nokunakekela ama-Logistics Park, "kumnandi ama-pangdonglai" Uthando "ifilosofi yamasiko.
UDonglai Get wathi, "Silwela ukwenza izimboni zezinto ezisebenza ezimboni zibe yikhwalithi ephezulu, yobuchwepheshe obuphakeme, obukhali, nezentengiso ezithengiswayo kanye nomabhekiseki kwezentengiso ukuze wonke umuntu afunde kuzo kanye nereferensi. Lokhu kuzothuthukisa ukuthuthukiswa komkhakha wezitolo kanye nezinye izimboni ezinkombeni ezingcono, okwenza amadolobha, umphakathi kanye nomhlaba kube yindawo engcono! "
Inkululeko yaseDurian, inkululeko yama-cherries, inkululeko yeMangosteen ...
Njalo ngesizini, isifiso sezithelo sezikhukhula abezindaba zenhlalo. Ngomunye umbono, abantu baqala ngokucophelela ngokusetshenziswa kwezithelo.
Ngokusho kwe- "China Circul Ackowlook Report (2020-2029)," China yi-China yomkhiqizi wezithelo amakhulu kunawo wonke emhlabeni kanye nemakethe yabathengi, ukubalwa kwemali cishe ingxenye eyodwa kwezintathu yokukhiqizwa kwezithelo zomhlaba. IFrost & Sullivan ibikezela ukuthi imakethe izodlula i-yullion eyi-1.7 trillion yuan ngo-2026.
Imakethe ikhulu, kepha ibhizinisi lezithelo lihlala liyinselele. Imakethe ehlukaniswe kakhulu, yezemikhiqizo yomkhiqizo wesifunda kanye nonyaka wesikhathi, kanye nemikhuba yokushintsha yabathengi ehlukahlukene ivimbela ukwanda okukhulu kwamabhizinisi ama-Fruit chain. Ukuhamba okuphezulu nokubeka ubunzima, izinkathi ezimfushane zokuthengisa, kanye nezinselelo eziyinselele yokugibela izikejana zokuyalela izindleko. Ngokwengeziwe, ukulima okuncane okujwayelekile kwemboni yezithelo kwenza ukuthi ukuhlanganisa kube nzima, ukuthuthukiswa kwekhwalithi yokuhlinzekwa kwekhwalithi yokuhlinzekwa. Isipiliyoni, izindleko, kanye nesikali sakhe ifomu "unxantathu ongenakwenzeka."
Imakethe yezithelo entsha inesisho esithi: "I-Southern Pagoda, eNyakatho ye-XIANFEEN, neNtshonalanga Hongjiu." Njengoba abaholi bezimboni babhalwe emakethe yamasheya, bahlole amanani esitoko esibandayo kanye nama-botlenecks inzuzo ePeagoda nezithelo zeHongjiu zembula amaphuzu abuhlungu.
01
Inzuzo yenzuzo ye-net, intengo stagnates
Izindleko zokuthengisa eziphakeme, "eziphazamisekile"
Kusukela ngo-Okthoba 17, intengo yokuvala kaPagoda kwakungu-6.04 HKD, cishe u-10% uphakama kusuka ku-5.56 HKD ngoSepthemba 29 ngaphambi kweholide le-59 hkd ekuqaleni konyaka. Ingabe ukufanisa i-halo yokuba "isitoko sezithelo sokuqala"? Yini imakethe elinde?
Umbiko woMid-2023 ukhombisa imali engenayo yePagoda ngo-6.294 billion yuan, up 6.4% unyaka nonyaka, onenzuzo ye-Net enomugqa ofanelekayo ekwandiswe yi-34.1% kuya ku-260 million yuan.
Ngenkathi zombili imali engenayo futhi inzuzo inyuke, imajini yenzuzo enkulu yehle. I-Gross Inzuzo Margin kanye ne-Net Inzuzo Margin yayingu-11.32% no-3.98%, ngokulandelana, ukwehla kwamaphesenti angama-0.3 kanye nokwanda kwamaphoyinti angamaphesenti angama-0.77 kusukela ngonyaka owedlule.
Kungani ukwehla kwenzuzo enkulu yenzuzo ngenkathi kukhuphuka inzuzo yenzuzo?
Ukuhlolisisa umbiko wezezimali kukhombisa izindlela zokunciphisa izindleko. Engxenyeni yokuqala ka-2023, izindleko zokuthengisa zancipha cishe ngo-1.7% kuya ku-242 million yuan, izindleko zokuphatha zancipha cishe ngo-6.6% kuye ku-147 million yun.
Kuyaqapheleka ukuthi ukuncishiswa kwalezi zindleko bekungenxa yokwehla kwabasebenzi eminyangweni efanele. Kuphakamisa umbuzo wokuthi kungakanani inzuzo yenzuzo kanye nenzuzo yenzuzo yenzuzo yenzuzo yaqhamuka ekunciphiseni izindleko zangaphakathi. Kuthuthukiswa kangakanani inzuzo?
Ngokuya ngosayizi ophelele, ngisho nokwanda kwenzuzo ye-34.1% edlula kude kakhulu isilinganiso sokukhula kwemali, inzuzo engu-yuan engu-260 isabonakala ibuthakathaka uma kuqhathaniswa nemali engenayo engu-6.2 billion.
Eqinisweni, ngesikhathi se-IPO, udaba lwemali engenayo ephezulu kanye nenzuzo ephansi kwakugxilwe kumbono womphakathi. Ngokwemininingwane esuka emalini empumalanga, kusukela ngo-2019 kuya ku-2022, ama-margins aphelele enkampani angu-9.12%, kanti u-11.52%, ngenkathi i-11.52%, i-0,52%, ne-2.71%, futhi i-2.71%, ngokulandelana .
Umehluko ukhona eqinisweni lokuthi i-Pagoda yaziwa nangezithelo eziphakeme kakhulu. Kusukela kuvulwa isitolo sayo sokuqala ngo-2002, uPagoda utholwe ngokuthi "okumnandi kodwa kuyabiza." Imithombo yezokuxhumana igcwele izikhalazo mayelana namanani aphezulu, njenge "23,5 yuan nge-apula" kanye "90 yuan ngekhabe."
Manje kungani kungenzeki imali eningi?
Izici zenhloso yemboni ezishiwo ekuqaleni kwendatshana zikhona. Ngokusho kombiko wokucwaninga ngempumelelo, uphahla olukhulu lwenzuzo yenzuzo yemboni entsha ye-e-commerce ingama-30%, ngesilinganiso sezimboni cishe ngo-15%. Ngaphansi kwezimo eziphansi, izinkampani eziningi zilwela ukuhlukana.
I-Prospectus iyavuma ukuthi izindleko zokuthengwa kwezimpahla eziphakeme zithinta ngqo imishado yenzuzo yePagoda. Kusuka ku-2020 kuya ku-2022, izindleko zokuthengisa zikaPagoda zibalwa ngo-90.9%, 88.8%, kanye nama-88.4% wemali ephelele.
Noma kunjalo, ukusebenza kwe-Pagoda's Gross Inzuzo Margin Performance kusalokhu kubeka ngemuva kwamazinga emboni. Kungani kungabonisi umphumela we-scale kanye nenzuzo okulindeleke ukuthi kube nenkampani ehamba phambili?
Imodeli yebhizinisi likaPagoda ayithengisi izithelo kepha i-franching. I-Yuhui Yong, i-Jiangxi yezolimo yezolimo i-alumnus, yasungulwa i-Pagoda ngokuphayona ngokwethulwa kwe- "chain" umqondo emkhakheni wezithelo ophansi.
Kusukela ngo-2001 kuya ku-2008, uPagoda wandiswa nge-franchising kodwa wahlaselwa ngokulahleka okuqhubekayo. Kusukela ngo-2008 kuya ku-2015, iPagoda iphinde kabusha izitolo ze-franchise bese uziguqula zibe izitolo ezizisebenzelayo. Kusukela ngo-2018, kwathola futhi imodeli yebhizinisi le-franchise futhi.
Kusukela ngoJuni 30, 2023, uPagoda wayenezitolo ezingaxhunyiwe ku-5 958 ezingaxhunyiwe ku-507 kusukela esikhathini esifanayo ngo-2022 %.
Lesi silinganiso se-franchise sikhumbuza ukuxubha i-ayisikhilimu netiye. Zombili zincike ekukhuleni kwe-franching for scale kepha azenzi inzuzo kwizimali ze-franchise. Esikhundleni salokho, zithola imali ngokuthengisa izithelo neminye imikhiqizo ezitolo ze-franchise.
Engxenyeni yokuqala ka-2023, izithelo zikaPagoda nezinye imali engenayo yokudla kwakungu-6.117 billion yuan, up 6.7% unyaka nonyaka, accounting ngo-97.2% wemali ephelele yeqembu. Imali engenayo evela kwizimali ze-franchise, imali engenayo yobulungu, neminye imithombo eyenziwe ngaphansi kwama-3%.
Kodwa-ke, ngokungafani ne-Ice Cream & Tea, ethengisa izinto ezingavuthiwe kuma-franchisees kalula, ibhizinisi lezithelo likaPagoda kumele linqobe izici ezahlukahlukene zezimboni, okuholela ekubumbeni okuphezulu kodwa okuphansi.
02
Amaphupho amaDilion-Dollar kanye ne-Heart Gotract Heaches
Kuyafaneleka ukusho ukuthi uPagoda waphayona "inqubomgomo yokubuyiselwa kwemali yezithelo ezingagculisi." Ngamanye amagama, amanani entengo aphezulu womkhiqizo afaka izindleko zenqubo yokukhetha yenkampani.
Kodwa-ke, ekusebenzeni, isipiliyoni sekhwalithi yePAGODA sisadinga ukuthuthuka. Izingqinamba zokulawula ezisedlule zekhwalithi zikubeke kaninginingi inkampani endaweni ebonakalayo.
NgoJuni 2023, umsebenzisi wathumela ividiyo eDouyin ekhononda ngokuphathwa ngendlela ehlukile lapho esebenzisa isigqebhezana sokuthenga seqembu ePagoda. Ngemuva kokuthenga i-watermelon engaphenduki futhi unikeze impendulo kubhalane wesitolo, impendulo yaphendulwa, "ngoba unayo eshibhile, i-ikhabe alimnandi."
Lesi sehlakalo sashesha ukumthinta masinyane kwabezindaba zenhlalo, okuholela ezikhalazo eziningi ezifana ne- "Pagoda iyabiza, ukukhokha okuningi ukuze bahlukunyezwe" futhi "ukubuza eminye imibuzo ePagoda ayitholi izimpendulo, abasebenzi bavele baziqhenya."
Ephendula, uPagoda waxolisa, uveza ukungaqondi, futhi wathi bazoqinisa ukuqeqeshwa kwabasebenzi.
NgoMeyi 2022, i-blogger eyaziwayo yaveza ukuthi i-Pagoda ibisinciphisa izithelo ezitsheni ezonakalisiwe, inganaki ama-apula ezonakele, futhi iyaqhubeka nokuthengisa, naphezu kokuzithengisa, naphezu kokuthengisa izinqubomgomo zenkampani ekwenqabela ukuthengiswa kwezithelo ubusuku bonke.
Ngaleso sikhathi, uPagoda wayesesikhathini esibucayi se-IPO, futhi izindaba zasheshe zavusa ukukhala komphakathi. Kwagxekwa ngisho neKomidi Lokuvikelwa Kwabathengi laseShanghai, elathi imikhiqizo ayikwazi ukuphishekela ngempupheni ngejubane lokunwebeka ngokusetshenziswa kokuphathwa kwesitolo se-Franchise kanye nokugadwa.
UPagoda waxolisa ngokushesha futhi wasebenzisa izindlela zokulungisa ezilandelayo: Ukuhlolwa kabusha kwawo wonke umsebenzi wezitolo kanye nokuphathwa kwezikhundla, okudinga ukuqeqeshwa okubandayo ukumisa abaphathi bezifunda, nokuqinisekiswa kwe-SOP ezitolo, nokuhlola okukhulayo, ukuhlola, kanye ne-Mystery shopper ukuvakasha ukuqinisekisa ikhwalithi yezithelo entsha.
Ngenkathi isimo sengqondo nezenzo ziyancomeka, ukuphequlula izikhalazo zekati ezimnyama kuphakamisa imibuzo mayelana nokusebenza kahle. Kusukela ngo-Okthoba 17, 2023, uPagoda wayenezikhalazo eziqoqiwe ezingama-2 300. Ukubukeza izikhalazo zakamuva, kusenezingqinamba "ngamabhokisi wesipho esichithwe izithelo," "Izithelo ezimbi," "Izithelo ezimbi," kanye "nezithelo ezibunjiweyo."
Lokhu kuphakamisa umbuzo: Ngabe ukulawulwa kwekhwalithi kaPagoda kuthuthuke kangakanani kusukela lapho ezoba khona emphakathini? Zihlangane kangakanani amazinga aphezulu?
Kungase kube nokuphuthumayo nokungakwazi ukusiza. Imininingwane yomphakathi ikhombisa ukuthi ukubalwa kwesitolo kwePagoda kudlule ama-2,800 ngonyaka we-2017 nangaphezulu kuka-5,600 ngasekupheleni kuka-2022, kuphindeka kabili eminyakeni emihlanu.
Kodwa-ke, leli jubane lise lifiphele umbono woMsunguli we-Yuhui Yong. Ngo-2016, wahlongoza umgomo wezitolo "eziyi-10,000 kanye no-40 billion yuan ekuthengisweni konyaka ngonyaka ka-2020." Ekupheleni kuka-2020, sekutholwe izitolo ezingama-4,757 kuphela, kungaphansi kwengxenye yelitshe.
Ekukhiqizweni okutholakalayo ngo-Agasti 22, 2023, uYuhui Yong uphinde wabeka uhlelo olungu-10 000 esitolo, okuhlose izitolo eziyi-10,000 ngo-2027 no-30,000 ngo-2042.
Ingabe lesi sifiso sibe nolaka kakhulu? I-China Food Food Industry Conpeng ithi, "Ukuphepha kokudla okwenzeka njalo kanye nezinkinga zensizakalo ezitolo ze-Franchise zigqamisa ukuntuleka kokushoda kohlelo lokuphathwa kukaPagoda, isiko lezinkampani, kanye nokugadwa kwesitolo."
Lokhu kushaya uphawu. Ukubheka ukusebenza okungenhla nezikhalazo zabasebenzisi, ukuba mkhulu akusho ukuthi uqine, futhi ngokushesha akusho kahle. Ngaphandle kwemiphumela yokukala, kunesidingo sokuqaphela izicupho ezikalini. Ukunwetshwa kwesitolo kudinga ukuphathwa kwethempeli okuqinile, amandla weqembu ochwepheshe, namakhono okuphatha aphelele. Uma i-radius esebenzayo idluliwe, iziphithiphithi zingavela, zibeke ubungozi. Ikakhulu i-Post-IPO, okulindelwe kwangaphandle kokulawulwa kwekhwalithi kuqinile. Ukukhula kokulinganisa nokuqina kungumbuzo ocindezelayo wePagoda.
Izimpawu ezixwayisa sezivele zivele: Engxenyeni yokuqala yemali engenayo ye-Port-Store-Store Revenue ye-Pagoda yesitolo se-Franchise yayingama-846,900 yuan, iyehla ku-796,000 yuan engxenyeni yokuqala ye-2023.
Umhlaziyi wokuhlaziywa embonini ilanga uSun Yewen wakhomba ukuthi isipiliyoni, izindleko, kanye nesilinganiso "unxantathu ongenakwenzeka" embonini yezitolo zezithelo. Basebenza bodwa, futhi okuhlangenwe nakho kuyisisekelo sesilinganiso. Ngaphandle kwesisekelo esiqinile, ukukhula okuzinzile akunakufinyeleleka. Le yinselelo eyisisekelo yePagoda ne-Yuhui Yong kumele banqobe ngaphambi kokuxosha amaphupho abo ama-trillion-dollar.
03
Ama-akhawunti atholakalayo adlula ama-slimp ayizigidi eziyishumi, amasheya wesitoko
Ukucabanga ngemakethe yezithelo, ukuphikisana kuyabonakala. Ngaphandle kwethrekhi ye-trillion-dollar, izimayini zegolide akulula.
Uma izitolo ze-C-END zinzima, kuthiwani ngokuphela kokuphela kokusakazeka kanye nokusatshalaliswa?
Ukubheka izithelo zeHongjiu, amanani awo okukhula kwemali kusuka ku-2020 kuya ku-2022 futhi ingxenye yokuqala ka-2023 yayingama-177.78%, ama-46.70%, nango-19.37%, ngokulandelana.
Ukuncipha kuhlobene nezingcindezi zezindleko. Ngaphandle kokuba ngumsabalalisi wezithelo ngokusebenza okulula, izithelo ze-hongjiu zibhekene nezindleko zokuthengisa eziphakeme, ezifanayo nePagoda. Ngo-2021 no-2022, izindleko zokuthengisa zibalwa ngaphezu kwe-80% yemali engenayo.
NgoSepthemba 5, 2022, izithelo zeHongjiu zibhalwe emakethe yesitoko yaseHong Kong ngaphambi kwePagoda. Kodwa-ke, isihloko se- "First Fruit Stock" asizange sibonise inzuzo. Ngosuku lokuqala lokuhweba, ivolumu yokuthenga lalingu-50 wezigidi ezingama-50, futhi ivolumu yokuhweba elandelayo yezinyanga ezimbili lalinobuhlakani obufanayo, abatshalizimali abaholayo ukuze balihlekele njenge- "liquidity assassin." Ngenhlanhla, kamuva yathola inkanyezi ephakeme, ibheke ku-41.8 HKD ngoJanuwari 2023, ngaphambi kokuncipha futhi kwirekhodi eliphansi lokuvala ngoSepthemba 14, ngenani lemakethe le-HKD le-6.7 billion. Kusukela ngo-Okthoba 17, intengo yesitoko yayingu-4.90 HKD, ngenani lemakethe le-HKD elingaphansi kwezigidigidi eziyi-7, lincipha ngaphezu kwama-80% ukusuka ku-32 HKD ophakeme.
Ngo-Okthoba 11, izithelo zikaHongjiu zaphendula imibuzo yabezindaba, zisho, "Akukaze kube nezinguquko ezinkulu ezimbi enkampanini (izithelo zeHongjiu)."
Ngokusho kwengoma yeChen, i-CEO ye-Xiangsong capital, ukwehla kwentengo yesitoko yesitoko saseHongjiu kungenxa yenzuzo ephansi yebhizinisi lokuhweba izithelo, amandla okukhula alinganiselwe, kanye nokuhlobisa okungcono kakhulu kanye nentshisekelo ebhizinisini imodeli.
Lokhu akuyona ihaba. Ukuzibeka ezisekelweni, ezinye izingozi azinakunakwa.
Isibonelo, ama-akhawunti atholakalayo adlula amabhiliyoni ayi-10. Engxenyeni yokuqala ka-2023, ukuhweba kwezithelo zeHongjiu nezinye izinto zokutholwayo ezifinyelelwe ku-10.151 billion yuan, kwandiswa cishe ngo-12,84% kusukela ekupheleni konyaka owedlule. Izinsuku zokushintsha kwama-akhawunti ezitholwayo zikhuphuke kusuka ezinsukwini eziyi-144,8 ngasekupheleni kwezinsuku ezingama-2022 kuya ku-188.5.
Umbiko wezezimali weHongjiu Fruit 'uchaza ukuthi umjikelezo wokukhokha wamakhasimende athile aphansi, ikakhulukazi abathengisi bezitolo ezibulalayo kanye nezitolo ezinkulu, zinwetshiwe ngenxa yomthelela wemvelo kabhasikidi kanye ne-macroeconomic kule minyaka emithathu edlule.
Ekugcineni, kuseyimpi yempi phakathi kokuhlangenwe nakho, izindleko nezilinganiso.
Umhlaziyi Womkhakha UGuo Xing wathi imboni yezithelo entsha ingahlukaniswa kabanzi kubatshali abasekhuphukayo, abathengisi beMidstream, kanye nabathengisi abaphansi. Kokubili phezulu nokwehla komfula kuhlukaniswe ngokuhlukahluka, kanti midstream kufaka phakathi izinqubo eziningi njengokuvunwa, ukuhlunga, ukulondolozwa, ukugcinwa, ukusatshalaliswa, ukwakha i-chain yenani elide nelinkimbinkimbi emakethe yokusatshalaliswa kwezithelo entsha.
Ukuchitheka kubalulekile. Chen Cumnun, umcwaningi osezingeni likazwelonke lokucwaninga ngobuchwepheshe bezobuchwepheshe, washo ukuthi izinga lokuchithwa kwezithelo zaseChina namanje kuphakathi kwamaphesenti angama-25 no-35%, okusho ukuthi ingxenye eyodwa kwezintathu yezithelo ilahlekile kwinqubo yokusatshalaliswa kwangemva kokuvunwa .
Kuyavunywa, okufana ne-Pagoda's Down Chain, izinqubo ezijwayelekile zeHongjiu Fruits 'zifinyelela "ekupheleni kokuphela", ehlanganisa ukuhanjiswa okude ngabakwaMidstream, ukunciphisa ukungcola, nokwandisa imishado yenzuzo.
Ngaphandle kwalesi, ithonya lesithelo se-hongjiu ngaphezulu kwe-Upstream futhi phansi ihlala lilinganiselwe. Ama-akhawunti aphezulu atholakalayo akhombisa ukulawula okulinganiselwe kwenkampani ngaphezulu kohlu lomkhiqizo ophansi, ivolumu yokujikeleza, kanye nezinguquko zamanani.
Izingozi ezivela ekude zivele embikweni wezezimali. Engxenyeni yokuqala yokulungiselela izithelo ezingama-2023, amalungiselelo e-Hongjiu wokutholwa kwezikweletu alahlekelwe ngu-48.38% unyaka nonyaka kuya ku-184 million yuan. Kusukela ngoJuni 30, 2023, imali yenkampani nokulingana kwemali ekupheleni kwesikhathi kwakungama-yuan angama-557 kuphela.
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Ukukhula kwemali engenayo ngaphandle kokukhula inzuzo, inkinga ephezulu yokuphela
Engxenyeni yokuqala ka-2023, izithelo zeHongjiu ezinokwanda kwenzuzo ngaphandle kokukhula kwemali: Imali engenayo yanda ngonyaka ka-19,37 billion yuan, kepha inzuzo ye-net yehle ngo-803 million kuya ku-803 million kuya ku-803 million uYuan.
Izindleko eziphakeme ngokuqhubekayo zisolwa. Engxenyeni yokuqala ka-2023, izindleko zokuthengisa zanda ngo-24,59%, ziphakeme kunokwakhiwa kwemali engenayo ye-19,37%, okwenza ukuthi i-gross inzuzo inzuzo ukwehla ngamaphesenti angama-3.55%.
Ukumba ebhizinisini lomkhiqizo, izithelo eziphakeme kakhulu yizikhali zokuwina zeHongjiu. Ingxenye yemali engenayo ivela ezithelo eziyisithupha: i-durian, mangosteen, i-longan, izithelo zedrako, ama-cherries kanye namagilebhisi. UDurian wedwa wakhiqiza uYudion Yuan ngo-2022.
Kusukela ngoJuni 30, 2023, ukuthengiswa kwezithelo eziyisithupha eziyisisekelo kunikele ngo-4.266 billion yuan, okwandisa isabelo kusuka ku-49.18% kuya ku-49.97%.
Kodwa-ke, ukungena ngo-2023, ukuzimisela kwabathengi okubuthakathaka ukuchitha kuguquke ukugxila ekusebenzeni kwezindleko kanye nenani lemali. Izithelo ezinamanani aphezulu zibhekane ne-backer backlash, ngezihloko ezifana ne- "ethola u-10,000 yuan ngenyanga kodwa azikwazi ukuthola izithelo ezingenisiwe" ezihamba phambili kwimithombo yezokuxhumana.
Kulesi simo, ingcindezi ebhizinisini eliphakeme likaHongjiu iyabonakala. Kuhlala isikhathi esingakanani?
Ngezikhathi ezibucayi, izenzo zabaholi zinomthelela ekuthembekeni kwangaphakathi nangaphandle.
Kusukela ngoSepthemba 11 kuya ku-13, 2023, amasheya alawulwa yi-Hongjiu, alawulwa yi-Hongjiu kanye noJiang
Kuhle ukukuqaphela ukuthi ngo-Agasti 20, uDeng Hongjiu noJiang Zonging basanda kuthembisa ukungakunciphisi ababambekayo.
Izithelo zeHongjiu zichaze ukuthi "ukuncishiswa" kwaba ngenxa yezinguquko ekubambeni kwamapulatifomu amabili okukhuthaza abasebenzi abakulawula, hhayi ukuthengisa ngokuqondile ngabaninimasheya abalawulayo.
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Inguquko yolwandle eluhlaza okwesibhakabhaka, ibhekana nonxantathu ongenakwenzeka
Ukumukisa imakethe yenhlokodolobha kuyindlela ebalulekile yezinkampani ukuthi zikhule ziqine, ikakhulukazi ngePAGODA nezithelo zeHongjiu, ezigxile ekuguqukeni kwekhethini lezimboni.
Kodwa-ke, inhlokodolobha akuyona ikhambi-bonke, futhi abatshalizimali basekele izinqumo zabo ngokulindelwe. Ukutshela indaba yenani eliphoqayo futhi uvikele ukulinganisa okuhle, amandla aqinile asemqoka kubalulekile.
Bangagqashula kanjani kwimali engenayo ephezulu kanye nenzuzo ephansi? I-Pagoda ifuna ngentshiseko izixazululo.
Umbiko wonyaka wonyaka ukhombisa ukuthi le nkampani isungule uhlelo lokuhlukaniswa kwezithelo ezine kususelwa ekunambithelweni, izithelo ezilinganisweni ezingxenyeni ezine (isiginesha, ibanga, ibanga b, kanye nebanga c) ukunakekela abathengi abahlukahlukene emanambiso ahlukahlukene.
Engxenyeni yokuqala yonyaka, i-Pagoda yethule imikhiqizo emisha emine, kufaka phakathi "inyanga emnandi" kanye "nsomisiwe." Kusukela ngoJuni 30, 2023, yayethule imikhiqizo yomkhiqizo wama-35 emakethe, i-accounting for 14% yokuthengisa okuthengiswayo okuphelele engxenyeni yokuqala yonyaka.
Ubheke phambili engxenyeni yesibili yonyaka, uPagoda uhlela ukuqhubeka nokungena emadolobheni aphansi, abuye anwebe emadolobheni akhona kanye ezweni lonke futhi ezweni lonke, andise ibhizinisi lawo le-B2B, futhi andise ibhizinisi lawo lokuthumela.
Ukugijima indaba yesikali kuhlala kusalandiswa okuyinhloko. U-Yuhui Yong ugcizelele ukuthi uhlelo lwesikhathi eside lwesitolo sesikhathi lususelwa kubantu futhi basatshalaliswe ukusatshalaliswa kwamandla emadolobheni abawafakile: "Siyethemba ukufeza inhloso yezitolo ezingama-30,000 eChina."
Ukuphendukela kuFundli leHongjiu, bafuna ngenkuthalo ushintsho ukuze bandise imisebe yabo yemakethe maqondana ne-C-END. Ngo-Mashi 2023, uDeng Hongjiu udalule obala ukuthi baxoxisana ngokubambisana namapulatifomu afana noDouyin noKuaishou ukwenza imisebenzi yokuvezwa komkhiqizo okungaxhunyiwe ku-inthanethi.
Injongo ukuyenza kancane kancane isixazululo sokuma esisodwa se-Live E-Commerce Fruit Supply Chain, isungule inhlangano eqinile phakathi "kwezithelo ze-hongjiu" nezithelo ezintsha ezisezingeni eliphakeme.
NgoSepthemba, izithelo zeHongjiu zisayine isambulo sokubambisana samasu we-TripRartite nge-ID capital kanye ne-Frontier Digital Global Trade, Ukuvula Izinkambu ezintsha zokuvuselelwa kwedijithali nokubambisana eCambodian Affle Chain.
Uma ubheka ithrekhi yomkhakha, ukusetshenziswa okuphelele kuyalulama, futhi ikusasa lihlala lithembisa. Ngokusho kwe-CBNDATA, imakethe yezitolo ezifuywayo yasekhaya ifinyelelwe ku-1.07 trillion yuan ngo-2021 kanti kulindeleke ukuthi ikhule ibe ngu-1.67 trillion yuan ngo-2026, ngesilinganiso sokukhula sonyaka esingu-9.2%. Izidingo zesikhathi esizayo zekhwalithi, ezenziwe umuntu, ezenziwe okusha, kanye nokudla okunempilo kuseduze kokuqhuma kokuqhuma.
Lokhu kusho ukuthi ukwahlukaniswa kwentuthuko kwePagoda nezithelo zaseHongjiu zihlala, kepha umkhawulo wokukhula uyavuka.
Bangakunqoba kanjani ngokushesha "unxantathu ongenakwenzeka"? Isikhathi silinganiselwe futhi siligugu kuYuhui Yong noDeng Hongjiu.
Isikhathi sePosi: Jul-29-2024