1. Ukutshalwa Kwezimali Okuqhubekayo Ekuthengeni Kweqembu Lomphakathi: I-Meituan Select Ihola Inkokhelo
I-Meituan iphinda kabili imizamo yayo emkhakheni wokuthenga weqembu lomphakathi!
Muva nje, i-Meituan Select yethule uhlelo olusha lwe-“Tuan Maimai” ku-WeChat. Leli ithuluzi elisemthethweni le-Meituan lokuphatha imiphakathi yesizinda esiyimfihlo, okuvumela abasebenzisi ukuthi bathole kalula inhlobonhlobo yemikhiqizo, efaka ukudla, umkhiqizo omusha, kanye nezidingo zansuku zonke.
Ukwethulwa kwe-“Tuan Maimai” kuphawula umnyakazo wakamuva we-Meituan Select eqenjini lomphakathi elithenga indawo.
Nokho, uma sibheka emuva, kuyacaca ukuthi i-Meituan Select ibilokhu yenza imizamo eqhubekayo ekuthengeni kweqembu lomphakathi kulo nyaka wonke.
Engxenyeni yokuqala yalo nyaka, njengoba nje umjaho wokuthenga weqembu lomphakathi ubonakala uphola njengoba kukhona ababambiqhaza abambalwa, i-Meituan Select yenqaba okwakulindelwe futhi yandisa utshalomali lwayo kulo mkhakha ngochungechunge lwezinguquko zamasu.
Nazi ezinye zezenzakalo ezibalulekile esizihlonze:
NgoMeyi kulo nyaka, i-Meituan Select yaqeda uhlelo lwayo lwesifunda lwasekuqaleni futhi yashintshela ohlelweni olusekelwe esifundazweni, lapho isifundazwe ngasinye sinesibopho senzuzo yaso nokulahlekelwa. Lesi sinyathelo sasusa ngempumelelo izithiyo ekuthuthukisweni kwebhizinisi le-Khetha ezingeni leqembu, kwaliphushela endle ukuze liphile kuyilapho likhuthaza ibhizinisi ukuthi lisebenzise izinhlelo zalo.
Ngemva kwenyanga, ubuholi bukaMeituan Select babuthana emhlanganweni obalulekile, owaziwa ngokuthi “Inkomfa Yasehlobo,” lapho “Umkhankaso Wasehlobo” wethulwa khona ngokusemthethweni.
Uma sibheka emuva, lo “Mkhankaso Wasehlobo” osufinyelele kude kusukela ehlobo kuya ekwindla futhi manje usulungele ukuqhubeka ebusika. Ubude besikhathi, isikali sokutshalwa kwezimali, kanye nenani lemikhiqizo ebambe iqhaza akukaze kubonwe ngaphambili. Ngokombono wedatha, imiphumela kuze kube manje ibe yinhle kakhulu: amabhrendi amaningi ozakwethu azuze ukukhula kwempumelelo, kanti amanye amabhrendi nemikhiqizo ihlangabezane namazinga okukhula angaphezu kuka-500% noma ngisho no-1,000%!
Ngomhla zingama-30 ku-Agasti, i-Meituan Select yamemezela ngokusemthethweni ukwethulwa kwensizakalo ethi “Morning Delivery”, okubangele esinye isiphithiphithi embonini. Ingqikithi yale nkonzo ingafingqwa ngomusho owodwa: okwakuvame ukutholakala ukuze kulandwe ngo-4 PM manje sekungathathwa ngo-11 AM, kusheshiswe ngempumelelo inqubo ngesigamu sosuku.
Embonini yemikhiqizo emisha, lokhu kusheshisa kwesigamu sosuku okwenziwa yi-Meituan Select kuyisinyathelo esincane kodwa isinyathelo esibalulekile kuyo yonke imboni!
Phambilini, emikhakheni emisha ekhiqizayo neye-e-commerce, yi-JD Logistics kuphela ebingathembisa ukulethwa kwama-oda abekwe kusihlwa sangaphambilini, futhi noma kunjalo, okwemikhiqizo ye-JD kuphela. Manje, i-Meituan Select isimemezele ukuthi ingakwazi ukufanisa ukusebenza kwe-JD Logistics, igqamisa ukuthuthuka okukhulu okwenziwe yi-Meituan Select ekugcwalisekeni namakhono okusebenza kulo nyaka!
Okubaluleke nakakhulu, ukukhishwa okuqhubekayo kwalezi zinhlelo kuphakamisa ukuthi isikhundla se-Meituan Select phakathi kwe-Meituan Group sesithuthuke kakhulu—ngokusobala, njengesiqondiso esisha sika-Meituan sokwanda kwebhizinisi, i-Select isibe amandla amakhulu eqembu.
2. Okunye Ukubhejwa Okukhulu ka-Wang Xing!
Ihlaziya izenzo eziqhubekayo ze-Meituan Select kulo nyaka, isizathu silula: nakuba lonke uphiko lwebhizinisi olusha lwe-Meituan, okuhlanganisa ne-Meituan Select, lusasebenza ngokulahlekelwa, umfutho wokukhula kwebhizinisi le-Khetha ube namandla kakhulu—ithrendi wonke umuntu ayazi kahle. kwe.
Ngokombiko wezezimali wekota yesibili ye-Meituan, amabhizinisi amasha e-Meituan, okuhlanganisa ne-Meituan Select, abike ukulahlekelwa okuphelele kwama-yuan ayizigidi eziyizinkulungwane ezingu-5.2. U-Meituan ubephambili ngalokhu embikweni wakhe wezezimali, evuma ngokusobala ukuthi "ukuthengwa kweqembu lomphakathi okwamanje kubhekene nezinselelo zesikhashana ekuthuthukiseni imodeli yebhizinisi."
Kodwa-ke, naphezu kwezinselelo ezikhona, ukukhula okusheshayo kwe-Meituan Select kunike u-Wang Xing ithemba lokuthi ngolunye usuku, i-Meituan Select ingase ithole ngokugcwele indawo elahlekile.
Engqungqutheleni yakamuva ye-Meituan Partner, inhloko ye-Meituan Select itshele ozakwethu abebehambele umcimbi ukuthi ukukhula kwebhizinisi elithi Khetha kushesha kangangokuthi, nakuba engafuni ukudalula izibalo eziqondile, angathi lidlula kude ama-50%.
Ngakho-ke, nakuba kusebomvu, i-Meituan Select inokuzethemba kokusekela lokhu kulahlekelwa!
Ukunemba kakhudlwana, emehlweni abaphathi abaphezulu be-Wang Xing kanye ne-Meituan Select, ukulahlekelwa kwamanje ebhizinisini elithi Khetha akukhona ukulahlekelwa kweqiniso kodwa utshalomali oludingekayo ekwandiseni ubukhona balo bemakethe.
Umbiko wezezimali ka-Meituan unikeza incazelo ecacile: ukulahlekelwa kwamanje ku-Meituan Select kungenxa “yokwanda kwezinga lebhizinisi, uxhaso olukhulisiwe ukuze kuthuthukiswe ukukhula, ukutshalwa kwezimali ochungechungeni olubandayo kanye nezinqubo zokulungiselela isimo sezulu esishisayo, kanye nezinguquko zengxube yemikhiqizo yesizini.”
Ngempela, lokhu kunjalo. Ngokombono wesigaba, ububanzi bemikhiqizo etholakala ku-Meituan Select bebulokhu bukhula ngokuqhubekayo. Maphakathi nonyaka, inani lezimpahla ezintsha nezansuku zonke ezitholakala endaweni yesikhulumi ladlula ama-900, nokukhuphuka konyaka okungaphezu kwama-40%. Ngisho nezidlo ezikhethekile zendawo ezingavamile manje zingatholakala ku-Meituan Select.
Ukushayela i-Meituan Khetha "inguqulo yokuthenga yeqembu lomphakathi ye-Tmall" akulona ihaba.
Ukuze kuqinisekiswe ikhwalithi yokudla okusha, i-Meituan Select iphinde yakhuphula kakhulu ukutshalwa kwezimali kwayo ku-cold chain logistics, ixhuma izindawo zokukhiqiza ezolimo ngokusebenzisa imigqa emikhulu kanye namanethiwekhi e-intracity logistics—isinyathelo esimangaze abaningi. Uma ubheka kuyo yonke imboni, ambalwa amapulatifomu azimisele ukutshala engqalasizinda yezokuthutha ngemali yangempela kanye nezinsiza, ikakhulukazi uma kubhekwa isimo samanje sokuncipha kwenzuzo kuzo zonke izinkundla ze-inthanethi, lapho ngisho ne-JD Logistics ingabaza ukutshala imali enjalo!
Mhlawumbe u-Wang Xing ukholelwa ukuthi uma isakhiwo sokuthenga kweqembu lomphakathi sesiphelile, kuzoba yisikhathi sokudlala enethini. Ngakho-ke, ukuguqulwa kwe-Meituan Select kusuka ekulahlekelweni okukhulu kuya ekubeni umnikeli omkhulu wenzuzo eqenjini kuyindaba nje.
Lokhu kuqinisekiswe esinye isinyathelo sakamuva sikaMeituan.
Kungekudala, i-Meituan Select ithathe ngokuthula indawo ephezulu kubha yokuzulazula engezansi yohlelo lokusebenza lwe-Meituan. Lokhu kuphakamisa ukuthi ngemva kochungechunge lokulungiswa, i-Meituan Select isiqede ngempumelelo isigaba sayo sesakhiwo; esigabeni esilandelayo, i-Meituan Select izosuka endleleni ebanzi iye ekugxileni ekuthwebuleni iqembu labathengi “le-quality-savvy”. Kulindeleke ukuthi kungakabiphi, izozuza inzuzo.
Kubonakala sengathi u-Wang Xing ubelokhu ekuqonda okucacile ngokugembula akwenzayo emkhakheni wokuthengwa kweqembu lomphakathi nalapho izinto zibheke khona.
3. Njengoba Abathengi Begrosa Abangu-470 Million Basengozini, Asikho Isiqhwaga Esifuna Ukuyeka
Namuhla, imakethe yeqembu lomphakathi ingase ibonakale izolile, kodwa ngaphansi, kukhona ama-undercurrents anamandla.
NgoJulayi walo nyaka, u-Jingxi Pinpin uqanjwe kabusha njengo-JD Pinpin, isinyathelo esibonisa ngokusobala ukuzibophezela okuqinile kwe-JD.com emkhakheni wokuthenga weqembu lomphakathi. Lesi senzo nakanjani sizoba nomthelela omkhulu embonini: U-JD Pinpin, osekelwa imikhiqizo ye-JD nolwazi lokuhamba, ungene kabusha endaweni yokuthenga yeqembu lomphakathi njengombangi owesabekayo okungekho muntu ongaziba.
Ukugxila okuvuselelwe kuka-JD no-Meituan ekuthengeni kweqembu lomphakathi ngalesi sikhathi ngokwengxenye kungenxa yobukhona obuzayo be-Pinduoduo's Duoduo Maicai.
Umbiko wezezimali wekota yesibili ka-Pinduoduo ubonisa ukuthi imali engenayo yesevisi yenkundla ifinyelele ku-14.3 billion yuan, okuwukunyuka konyaka ngo-131%, nokusebenza kukaDuoduo Maicai okungumshayeli omkhulu walokhu kukhula.
Uma u-Duoduo Maicai ekwazi ukufeza lokhu, asikho isizathu sokuthi u-JD no-Meituan bangakwazi ukwenza okufanayo!
Ukuze i-JD Pinpin ne-Meituan Select idlule i-Duoduo Maicai, impumelelo enkulu ibonakala isekulungiseni nasekulethweni. Phela, kokubili i-JD kanye ne-Meituan banezinhlelo zabo eziphelele ze-logistics, ezizinikeza ukulawula okukhulu ekuthuthukiseni ukusebenza kahle kulo lonke uchungechunge, kusukela ekukhethweni komkhiqizo kuya ekulethweni.
Ngakho-ke, isimemezelo sika-Meituan Select sokulethwa okusheshayo akukona nje ukulungisa amasu—umnyakazo wamasu wokuvuselela amalangabi okuncintisana emzuliswaneni olandelayo weqembu lokuthenga impi!
Phela, inkundla ye-Meituan Select isivele inabasebenzisi abasebenzayo abayizigidi ezingu-470. Laba bantu abayizigidi ezingu-470 bawumgogodla wokuthenga kweqembu lomphakathi futhi bamele lokho u-Wang Xing akubona “njengethuba elivela kanye eminyakeni eyishumi” uMeituan angafuni ukuliyeka.
Manje, njengoba iqembu lomphakathi elithenga imakethe lingena engxenyeni yalo yesibili, bonke abadlali babhekene nezinselelo ezibucayi zokuthuthukisa amamodeli ebhizinisi kanye nokuthuthukisa amaketanga okuhlinzeka. Noma yimuphi umdlali othola ikhambi elilungile ngeke agcine ngokubusa ukuthengwa kweqembu kodwa futhi angachaza kabusha isigaba sayo yonke imboni ye-inthanethi!
Isikhathi sokuthumela: Aug-13-2024