Njengoba imakethe inwebeka, abadlali abaningi bangena emkhakheni, futhi izinqubomgomo ezinhle ziqhubeka ngokuqhubekayo, ukusheshisa ukuguqulwa kwemakethe ye-O2O yezemithi.
Muva nje, i-Express Delivery Company SF Express efakwe ngokusemthethweni emakethe ye-O2O yezemithi. Isevisi yendawo yokulethwa kwendawo ye-SF Express yethu yethule isixazululo esihlanganisiwe seLogistics ye- "Internet + Healthcare," ukumboza izimo ezimbili zokusetshenziswa kwezindawo ezibalulekile: Izibhedlela ezintsha zemithi nezibhedlela eziku-inthanethi. Inhloso ukuthuthukisa ikhwalithi nokusebenza kahle ngokusebenzisa ipulatifomu eningi, imodeli yokuhlanganisa ngokugcwele.
Ukulethwa okusheshayo, njengemodeli ebalulekile yomkhakha we-O2o wezemithi, kugxilwe kakhulu kumakhemisi asezitolo ezintsha. Ngokwemininingwane yakamuva evela kuZhongkang CMH, imakethe yezemithi O2O yakhula ngo-32% kusukela ngoJanuwari kuya ku-Agasti 2023, ngokuthengisa kufinyelela uYiliyoni 8. Amapulatifomu anjengeMeituan, Ele.me, noJD babusa imakethe, ngenkathi amakhemisi amakhulu abhalwe eLao Baixing, ekhemisi ye-Yifeng, kanti i-YIXIN Tang iyaqhubeka nokuqinisa nokwandisa iziteshi zazo eziku-inthanethi.
Ngasikhathi sinye, izinqubomgomo ziphinde zisheshise ukuthuthukiswa komkhakha. Njengoba kubikwe ngoNovemba 6, uShanghai useqalile izinhlelo zokushayela izindiza zokukhokhelwa kwemithi yokukhokha ngamapulatifomu okulethwa kokudla. Iminyango efanelekile eShanghai ibilokhu ixhumana no-Ele.me kanye neMeituan, ngamakhemisi amaningi afakiwe kumshayeli wendiza.
Kubikwa ukuthi eShanghai, lapho uku-oda izidakamizwa ngelebula "nge-Medical Insurance Fact" lelebula nge-Meituan noma i-Ele.me Apps, ikhasi lizokhombisa ukuthi inkokhelo ingenziwa kwi-akhawunti yeKhadi Lomshuwalense Wezokwelapha. Njengamanje, amanye amakhemisi kuphela anelebula "lokukhokha umshwalense wezokwelapha" amukele umshwalense wezokwelapha.
Ngokukhula okusheshayo kwemakethe, ukuncintisana emakethe ye-O2O yezemithi kuyaqina. Njengepulatifomu enkulu yokulethwa okusheshayo eChina, ukungena okugcwele kwe-SF Express kuzothinta kakhulu imakethe ye-O2O yezemithi.
Ukuqinisa Ukuncintisana
Ngo-Douyin ne-Kuaishou bavula ukuthengisa umuthi kanye ne-SF ukuveza emakethe yokulethwa okusheshayo kwemithi, ukuthuthukiswa okusheshayo kokuthengiswa okusha kwezemithi kunzima kakhulu ezitolo ezingaxhunyiwe ku-inthanethi zendabuko.
Ngokwemininingwane yomphakathi, isixazululo esisha esisanda kwethulwa sokwethula amakhemisi sihlanganisa izimo ezisetshenziswayo zokusetshenziswa kwezokwelapha ezibhedlela ezintsha zokuthengisa kanye nezibhedlela eziku-inthanethi.
Ngokombono wamabhizinisi athengisayo wezemithi, insizakalo yendawo yokulethwa kwendawo ye-SF Express ixhumanisa izinhlelo eziningi, ukubhekana nezinselelo zemisebenzi yeziteshi eziningi. Ivumelana nokusebenza kuwo wonke amapulatifomu ahlukahlukene, kufaka phakathi amapulatifomu okulethwa, amapulatifomu ezitolo, kanye namapulatifomu ezentengiselwano amakhemisi. Isixazululo sibonisa imodeli yamandla amaningi nge-Warehouse kanye nokulethwa kwezidingo, ukusiza amakhemisi ekubuyiselweni kabusha, ukuphathwa kokusungula, nokuqeda izinyathelo zomlamuli ukuthuthukisa ukusebenza kahle.
Mayelana nomncintiswano oqinile ezintweni zemithi, umsabalalisi wezemithi eSouth China utshele izintatheli izinkampani ezinkulu zezemithi ezifana nezinto zeSnonopharm, izindawo zemithi yezemithi, kanye nama-jiuzhoutong logistics, kanye ne-jiuzhoutong logistics, kanye nama-jiuzhoutong logistics, kanye ne-jiuzhoutong logistics, kanye ne-jiuzhoutong locistics, kanye ne-jiuzhoutong locistics, kanye ne-jiuzhoutong locistics, kanye ne-jiuzhoutong locistics, kanye ne-jiuzhoutong locistics nzima. Kodwa-ke, ukwanda kwamabhizinisi we-Logistics.
Ngakolunye uhlangothi, ukukhuphuka okubandakanyekile kwamabhizinisi amakhulu e-The Negarmaceutical Retail New Retail kuqinisa ingcindezi yokusinda kuwo wonke amaqembu ku-ecosystem. Izinsizakalo ze-Internet ze-inthanethi ze-SF Express zixhuma ngqo kumapulatifomu wokuxilonga online, enikeza insizakalo yokumisa eyodwa ye- "Ukubonisana Nge-Intanethi + Ukulethwa kwemithi ephuthumayo," kunikeza isipiliyoni sezempilo esisebenziseka kalula.
Ukungena kwama-Giants afana ne-SF Express emakethe ye-O2O yezemithi ukusheshisa ukushintshwa kwamakhemikhali wendabuko kusuka kumkhiqizo-imodeli ye-Centric. Lapho ukukhula kwezimboni kunciphisa, kugxilwe ekuthathweni kwamakhasimende nenani kuba lubalulekile. I-opharetha yasekhemisi eGuangdong ithe ngenkathi amakhemisi endabuko yendabuko angabhekana nezinselelo, ahlomele kangcono ukubaphatha. Amakhemisi omphakathi angabhekana nemithelela emikhulu kakhulu.
Imakethe Egcwele
Ngaphandle kwezinselelo ezisheshayo eziku-inthanethi, amakhemisi endabuko ayaphendula ngenkuthalo. Ngomkhakha wezembatho wemithi, edinga ukuthuthuka okuqhubekayo, indlela yeziqhwaga ze-Intanethi ukungena emakethe akuyona ngaphandle kwezingqinamba.
Ngo-Mashi 2023, iHhovisi LoMkhandlu WoMkhandlu Wezwe lidlulisela phambili i-National Development and Reform Seating "Izinyathelo zokubuyisela nokwandisa ukukhulisa okunamandla kwe" Internet + Healthcare "kanye nokwenza kahle izikhungo ezahlukahlukene zezokwelapha.
Ngaphezu kokuthuthuka okuqhubekayo kwezinqubo eziku-inthanethi, ukulethwa kwemithi endaweni yokuthola insiza sekuyinto ebalulekile yokwenza kahle. Ngokusho kwe- "China Retail Pharmacy Umbiko wokuThuthukiswa kwe-O2O Development Report" ukhishwe yi-minet, kulinganiselwa ukuthi ngo-2030, isilinganiso se-retail Pharmacy O2O sizolandisa ngo-19,2% wesabelo semakethe esiphelele. Isikhulu esiphakeme sezemithi esibonisa ukuthi ukunakekelwa kwempilo yedijithali kunethuba elikhulu entuthukweni yesikhathi esizayo, futhi izinkampani kumele zinqume ukuthi ziyisebenzisa kanjani impilo yedijithali ukuhlinzeka ngezinsizakalo ezilula ekuxilongeni kanye nokwelashwa.
Ngokuguqulwa kwedijithali ukuba yinkambiso ekhona, ukwakheka kwesiteshi esigcwele sekuphenduke isivumelwano phakathi kwamakhemisi amaningi okuthengisa. Izinkampani ezifakwe ohlwini ezangena ngaphambi kwesikhathi zibone ukuthengiswa kwazo kwe-O2O kabili eminyakeni yamuva. Njengoba imodeli ivuthwa, amakhemisi amaningi okuthengisa abukwa i-O2O njengomuntu ongenakugwenywa komkhakha. Ukwemukela i-Digitalization kusiza amabhizinisi ukuthola amaphuzu amasha okukhula ku-Supply Chain, ahlangane nezidingo ezisheshayo zabasebenzisi, futhi anikeze ngezinsizakalo zokuphathwa kwezempilo okuthe xaxa.
Izinkampani ezenza imithi ezenze ekuseni futhi zitshaliwe ngokuqhubekayo zibone ukuthengiswa kwazo kwe-O2O kabili eminyakeni yamuva, nezinkampani ezinjengeYifeng, i-Lao Baxing, neJianzhijia ekhombisa ukukhula okudlula ama-yuan angama-200. Umbiko wezezimali we-Yifeng okhemisi ukhombisa ukuthi inezitolo ezingaphezu kuka-7,000 ezenzelwe ukuqondisa ze-O2O; I-Lao Baxing Pharmacy futhi inezitolo ezingama-7,876 O2O ngasekupheleni kuka-2022.
Abangena ngaphakathi emkhakheni bakhomba ukuthi ukungena kwe-SF Express emakethe ye-O2O yezemithi kuhlobene nesimo sayo samanje sebhizinisi. Ngokusho kombiko we-SF Holding's Realings Kodwa-ke, zombili imali engenayo kanye nenzuzo yenzuzo yezindawo zokuqala ezintathu kanti i-Q3 ikhombise ukwehla konyaka.
Ngokusho kwemininingwane yezimali etholakala esidlangalaleni, ukwehla kwemali e-SF Express's Revenue kushiwo ngokuyinhloko ku-Supply Chain and International Business. Ngenxa yokwehla okuqhubekayo komoya wamazwe omhlaba kanye namanani entengo olwandle kanye namanani, imali yebhizinisi yehle ngo-32.69% unyaka nonyaka.
Ngokukhethekile, ibhizinisi le-SF Express liqukethe ikakhulukazi izinto ezivelayo nokuhlinzekwa kwama-chain kanye nebhizinisi lamazwe omhlaba. Imali engenayo yebhizinisi le-Express ibilokhu incipha eminyakeni emithathu edlule. Ngo-2020, 2021, no-2022, i-Expression Business Revenue yabalwa ngo-58.2%, 48.7%, kanye nama-39,5% we-SF Express's Revenue, ngokulandelana. Lesi silinganiso sikhuphuke saya ku-45.1% engxenyeni yokuqala yalo nyaka.
Njengoba i-Express Express Services 'inzuzo iyaqhubeka nokuqhuma futhi imboni ye-Express Logistics ingena esigabeni esisha se- "Value Wars," i-SF Express Faces yandisa ingcindezi yokusebenza. Maphakathi nomncintiswano onolaka, i-SF Express ihlola amathuba amasha okukhula.
Kodwa-ke, emakethe yokulethwa kwama-O2O egcwele ama-o2o esheshayo, noma ngabe i-SF Express ingabamba isabelo semakethe ezivela emidondweni yezimboni ezinjengeMeituan no-Ele.me ihlala ingaqinisekile. Abangena ngaphakathi kwezimboni baphakamisa ukuthi i-SF Express ayinazo izinzuzo zethrafikhi kanye namanani entengo. Amapulatifomu avela eceleni afana neMeituan ne-Ele.me sebevele bahlakulela imikhuba yabathengi. "Uma i-SF Express inganikela ngoxhaso oluthile ngamanani entengo, kungadonsela abanye abathengisi, kepha uma kufaka ukulahleka kwesikhathi eside, imodeli yebhizinisi elinjalo kuzoba nzima ukuxhasa."
Ngaphezu kwamabhizinisi ashiwo ngenhla, i-SF Express nayo iyabandakanyeka ezintweni ezibandayo ze-chain kanye ne-e-commerce bukhoma, akukho okudlula okungu-10% kwemisebenzi yaso ephelele. Zombili lezi zindawo zibhekana nomncintiswano oqinile ezingxenyeni ezinjenge-jd ne-meituan, ukwenza indlela ye-SF Resexplament ibe yinselele.
Embonini yanamuhla yokuncintisana yokuncintisana, engakafinyeleli inani layo, amamodeli ebhizinisi ayavela. Izinsizakalo ezizodwa zendabuko zodwa aziseneliseki ukuze zilondoloze umphetho wokuncintisana. Ukubamba isabelo semakethe, izinkampani zidinga izinsiza zekhwalithi ezihlukile. Ukuthi izinkampani ze-logistics zingakwazi yini ukwenza imali ngokufunwa kwezitayela zabathengi ezintsha ukudala amaphuzu amasha okukhula kokukhula kuyithuba nenselelo.
Isikhathi Sokuthumela: Aug-21-2024