Ukuqashwa okusha kwe-Taobao kanye neMakethe Yokwandiswa Kwemakethe
Muva nje, ukufakwa kuhlu kwemisebenzi kumapulatifomu wokuqashwa kabusha kwemisebenzi kukhombisa ukuthi iTaobao Grocery iyaqasha abathuthukisi bebhizinisi (BD) eShanghai, ikakhulukazi esifundeni saseJiading. Umthwalo wemfanelo oyinhloko "ukuthuthukisa kanye nokukhuthaza abaholi beqembu laseTaocai." Njengamanje, iTaobao Grocery ilungiselela ukwethula eShanghai, kepha uhlelo lwayo lwe-WeChat Mini nohlelo lweTaobao alukhombisi amaphuzu eqembu eShanghai.
Kulonyaka, imboni entsha ye-e-commerce iba nenkululeko ebiyelwe nethemba, nge-main e-commerce giants njenge-Alibaba, Meituan, ne-JD.com engenise kabusha emakethe. I-Retail Circle ifunde ukuthi i-JD.com yethule i-JD Grocery ekuqaleni konyaka futhi selokhu yaqalisa kabusha imodeli yayo yokugcina yare. I-Meituan Grocery futhi yaqalisa kabusha izinhlelo zayo zokunwebeka ekuqaleni kwalo nyaka, yandisa ibhizinisi layo ezindaweni ezintsha emadolobheni amasha anjengeWuhan, iLangfang, kanye noSuzhou, ngaleyo ndlela bakhuphule ukwabiwa kwayo kwemakethe ku-E-Commerce entsha.
Ngokusho kweqembu le-China Market Cloinion, imboni ilindeleke ukuthi ifinyelele esikalini esingama-yuaan ayizigidi eziyikhulu ngo-2025. Naphezu kokwehluleka kwe-Missfresh, inzuzo ye-Dingdong Maicai inikeze ukuqiniseka imboni. Ngakho-ke, nge-e-commerce giants engena emakethe, ukuncintisana emkhakheni we-e-commerce omusha kulindeleke ukuba abe ntrcer.
01 Impi Yaba Yibukhosi
I-e-commerce entsha yake yaba yinkambiso ephezulu ezweni lebhizinisi. Embonini, u-2012 kubhekwa njengo "unyaka wokuqala we-e-commerce entsha," ngamapulatifomu amakhulu afana ne-JD.com, i-SF Express, i-Alibaba, ne-Alibaba akha amapulatifomu awo amasha. Ukuqala ngo-2014, ngokungena kwemakethe yenhlokodolobha, i-e-commerce entsha yangena esikhathini sokuthuthuka okusheshayo. Idatha ikhombisa ukuthi isilinganiso sokukhula kwevolumu embonini sifinyelele ku-123.07% ngalowo nyaka kuphela.
Ngemuva kweminyaka eminingana yentuthuko, kuqhamuke inkambiso entsha ngo-2019 ngokunyuka kweqembu lomphakathi ukuthenga. Ngaleso sikhathi, amapulatifomu afana ne-Meituan Grocery, iDingdong Maicai, ne-Missfresh yaqala izimpi ezinamandla. Umncintiswano wawunolaka ngokukhethekile. Ngo-2020, ubhubhane unikeze elinye ithuba lomkhakha omusha we-e-commerce, futhi imakethe iyaqhubeka nokwandisa nokuthengiselana amavolumu akhula.
Kodwa-ke, ngemuva kuka-2021, izinga lokukhula kwe-e-commerce entsha lahamba kancane, futhi ukwabiwa kwethrafikhi kwaphela. Izinkampani eziningi ezintsha ze-e-commerce zaqala ukuhlelwa, izitolo ezivaliwe, futhi zinciphise ukusebenza kwazo. Ngemuva kwalapho sekuyiminyaka eyishumi yentuthuko, iningi lezinkampani ze-e-commerce ezintsha zisalwela ukuba yinzuzo. Izibalo zikhombisa ukuthi kwinkambu ye-e-commerce entsha yasekhaya, ama-88% ezinkampani alahlekelwa yimali, kuphela u-4% wekhefu, futhi kungu-1% kuphela abazuzayo.
Ngonyaka ophelile bekuyinselele ye-e-commerce entsha, enezinto ezijwayelekile nokuvalwa. I-MissFrish iyekile ukusebenza uhlelo lokusebenza lwayo, iShihaituituan yawa, i-Chengxin Youxuan iguqukile, futhi i-XINGSheng YouXuan ivaliwe yabeka abasebenzi. Kodwa-ke, ukungena ku-2023, i-adveraspo eguqula inzuzo ne-dingdong maicai ememezela inzuzo yayo yokuqala ye-gaap net ye-Q4 2022, kanye ne-e-commerce entsha kubukeka sengathi kungena esigabeni esisha sentuthuko.
Ekuqaleni konyaka, i-JD Grocery yethule buthule, futhi uDingdong Maicai wabamba ingqungquthela yabathengisi, elungiselela imisebenzi emikhulu. Kamuva, indawo yokudla yaseMeetuan yamemezela ukwanda kwayo eSuzhou, kwathi ngoMeyi, ngokusemthethweni kwaphindeka ngokusemthethweni njengeTaobao Grocery, ukuhlanganisa i-Taocai ye-Taocai eyalandela, i-Taocai elandelayo ye-Taocai elandelayo nge-taocaianda yehora. Lokhu kuhamba kukhombisa ukuthi imboni ye-e-commerce entsha ithola izinguquko ezintsha.
02 Ukubonisa amakhono
Ngokusobala, kusukela ngosayizi wemakethe nombono wentuthuko yesikhathi esizayo, i-e-commerce entsha imelela ithuba eliphakeme. Ngakho-ke, amapulatifomu amakhulu amasha alungisa ngenkuthalo noma ethuthukisa izakhiwo zawo zebhizinisi kulo mkhakha.
I-JD Grocery Relaunches Front Wreadhouse:Umbuthano wokuthengisa wafunda ukuthi ekuqaleni kuka-2016, i-JD.com yabeke amacebo we-e-commerce entsha, kodwa imiphumela yayincane, nentuthuko ibe lufudumalo. Kodwa-ke, kulo nyaka, "ngemvuselelo" yemboni ye-e-commerce entsha, i-Jd.com isheshise ukwakheka kwayo kulo mkhakha. Ekuqaleni konyaka, izitolo ze-JD zethulwa buthule, futhi ngokushesha nje ngemuva, ama-warehouse amabili angaphambili aqala ukusebenza eBeijing.
Ama-warehouse angaphambili, imodeli yokusebenza entsha eminyakeni yamuva, ahlukane nama-ture ama-turehhis Lokhu kuletha isipiliyoni esingcono sokuthenga sabathengi kodwa futhi nezindleko eziphakeme zomhlaba nezindawo zesikhulumi, yingakho abaningi bengabaza imodeli ye-warehouse yangaphambili.
I-Jd.com, ngohlelo lwayo oluqinile kanye nohlelo lwe-logistics, le miphumela iyincane. Ukuphinda usebenzise ama-warehouses angaphambili kugcwalisa ingxenye ye-JD Grocery eyasebenza ngaphambili, inikeze ukulawula okwengeziwe. Phambilini, i-JD Grocery isebenze kwimodeli yesikhulumi yokuhlangana, okubandakanya abathengisi abavela eceleni afana ne-YongHui Sourstores, i-Dingdong Maicai, i-FreshPo, iklabhu kaSam, uPagoda, noWalmart.
I-Meituan Grocery inwebisa ngolaka:Umbuthano wokuthengisa wafunda ukuthi iMeituan ibuye isheshise ukwakheka kwayo okusha kwe-e-commerce kulo nyaka. Kusukela ngoFebhuwari, iMeituan Grocery iqale kabusha uhlelo lwayo lokunwebeka. Njengamanje, yethule amabhizinisi amasha ezingxenyeni zamadolobha ama-tier wesibili afana noWuhan, uLangfang, noSuzhou, andise ukwabiwa kwawo kwemakethe ku-E-Commerce entsha.
Ngokuya ngemikhiqizo, indawo yokudla yaseMeituan ikhulise i-SKU yayo. Ngaphandle kwemifino nezithelo, manje kunikeza izidingo zansuku zonke, nge-SKU edlula ama-3,000. Idatha ikhombisa ukuthi iningi lama-warehouse langaphambili langaphambili laseMeituan asanda kuvulwa ngo-2022 ayeyizinto zokugcina izinto ezigciniwe zamamitha skwele angaphezu kwama-800. Ngokwe-SKU ne-Warehouse usayizi, iMeituan isondele esitolo esikhulu esisemaceleni.
Ngaphezu kwalokho, umbuthano wokuthengisa waphawula ukuthi muva nje, ukulethwa kweMeituan kumenyezele amasu okuqinisa isimo sawo sokubambisana okusheshayo, ukubambisene ne-SF Express, FlashEx, kanye nomgijimi we-UU. Lokhu kusebenzisana, okuhlanganiswe nohlelo lwakude lweMeituan, kuzokwakha inethiwekhi yokulethwa okucebile kwabathengisi, okubonisa umkhuba wokuncintisana ukuze ubambe iqhaza embonini yezidingo ezisheshayo.
I-Taobao Grocery igxile ekuthengisweni okusheshayo:NgoMeyi, i-Alibaba yahlanganisa umphakathi wayo we-e-commerce plantruptal neplatifomu yayo yokuthengisa esheshayo iTaoxianda, ithuthukise ukuze i-Taobao Grocery.
Njengamanje, i-Taaobao App Yasekhaya isethule ngokusemthethweni umnyango wokudla waseTaobao, ukuhlinzeka ngokulethwa kwamahora angu-1 "kanye" nezinsizakalo ezintsha zezinsuku ezizayo "zabasebenzisi abasha abasebenza emadolobheni angaphezu kuka-200 ezweni lonke. Ukuze uthole ipulatifomu, ukuhlanganisa amabhizinisi ahlobene nezitolo zasendaweni angahlangana nezidingo zokuthenga zabathengi eyodwa futhi athuthukise okuhlangenwe nakho kwawo okuthenga.
Ngasikhathi sinye, ukuhlanganisa amabhizinisi ahlobene nezitolo zendawo angagwema ngempumelelo ukuhlakazeka kwezimoto futhi anciphise izindleko zokulethwa nokuthengwa kwempahla. Phambilini, inhloko yeTaobao Grocery yasho ukuthi isizathu esiyinhloko sokuhlanganiswa nokuthuthuka ukwenza ukuthi iTaobao Grocery eshibhile, i-freesher, futhi ibe lula kakhulu kubathengi. Ngaphezu kwalokho, ngeTaobao, lokhu kuthuthukisa ukwakheka kwayo kwe-e-commerce ephelele.
Ikhwalithi ye-03 ihlala igxile
Eminyakeni embalwa edlule, umkhakha we-e-commerce omusha uvame ukulandela imodeli yokuvutha imali neyokwakhiwa komhlaba. Lapho uxhaso lwehle, abasebenzisi bavame ukubuyela ezitolo ezinkulu ezingekho emthethweni. Ngakho-ke, ukuthi ungaligcina kanjani inzuzo eqhubekayo kube yinkinga ye-perennial yomkhakha omusha we-e-commerce. Njengoba i-e-commerce entsha iqala futhi, umbuthano wezitolo ukholelwa ukuthi umjikelezo omusha wokuncintisana uzoshintshana ngokungenakuvinjwa kusuka kunani lentengo ngekhwalithi ngezizathu ezimbili:
Okokuqala, uma imakethe ilawulwa ngokwengeziwe, izimpi zamanani azisasebenzi endaweni entsha yemakethe. Umbuthano wokuthengisa wafunda ukuthi kusukela ekupheleni kuka-2020, ukuphathwa kombuso kokulawulwa kwemakethe kanye noMnyango Wezentengiselwano "ekuziphatheni kweqembu lomphakathi, ukuwohloka kwentengo, nokukhwabanisa kwentengo. Izigcawu ezinjengokuthi "Ukuthenga imifino ye-1 Cent" noma "ukuthenga imifino engezansi intengo yezindleko" unyamalale kancane kancane. Ngezifundo zangaphambilini ezifundwe, abadlali be-e-commerce bangene futhi bangenele kabusha emakethe bazolahla "amasu aphansi" noma amaqhinga abo wokunweba ahlala engashintshiwe. Umjikelezo omusha wokuncintisana uzoba mayelana nokuthi ngubani ongasekela insizakalo engcono nemikhiqizo esezingeni eliphakeme.
Okwesibili, ukusetshenziselwa ukusetshenziselwa i-drive abathengi ukuze bathole ikhwalithi yomkhiqizo. Ngokuvuselelwa kwendlela yokuphila nokuvela kwamaphethini wokusetshenziswa, abathengi basheshe bafuna lula, impilo kanye nobungani bezemvelo, okuholela ekukhuphukeni okusheshayo kwe-e-commerce entsha. Kubathengi ukuphishekela impilo esezingeni eliphakeme, ikhwalithi yokudla nokuphepha kuyaba bucayi ngokwengeziwe, kwandisa izidingo zabo zokudla zansuku zonke. Amapulatifomu amasha we-e-commerce kumele agxile kusipiliyoni sabathengi kanye nekhwalithi yomkhiqizo, ehlanganisa ungaxhunyiwe ku-inthanethi kanye ne-inthanethi ngaphandle komthungo ukuze uvelele kulo mncintiswano.
Ngaphezu kwalokho, umbuthano wezitolo ukholelwa ukuthi kule minyaka emithathu edlule, indlela yabathengi iye yaphinde yavuselelwa kabusha. Ukukhuphuka kwezinselelo ze-e-commerce bukhoma amashalofu wendabuko e-e-commerce, kuvula indlela yokuthathwa okuningi nokusetshenziswa okungokomzwelo. Iziteshi ezisheshayo ezisheshayo, ngenkathi zikhuluma nezidingo zokusetshenziswa ngokushesha, futhi zidlale izindima ezibalulekile ngezikhathi ezikhethekile, ekugcineni zithola i-niche yazo.
Njengommeleli wokusebenzisa okungabizi futhi okubalulekile, ukuthenga okuthe xaxa kunganikeza ithrafikhi ebalulekile nokugeleza kokugeleza kwamapulatifomu e-commerce abhekene nokukhathazeka komgwaqo. Ngokuvuselelwa komkhakha wokuqukethwe kanye nokuhlinzekwa kwama-chain chain, ukusetshenziswa kwezokudla okuzayo kuzoba yindawo ebalulekile yempi yeziqhwaga. Imboni ye-e-commerce entsha izobhekana nalokhu i-fiercer compley phambili.
Isikhathi sePosi: Jul-04-2024