Eminyakeni yakamuva, ukuthenga ku-inthanethi kubone ukukhula okuphawulekayo njengoba abathengi sebeya ngokuya benethezeka ngokuthenga imikhiqizo enhlobonhlobo ku-inthanethi, okuhlanganisa izinto ezingezwani nezinga lokushisa nezibolayo njengokudla, iwayini, nemithi.Izinzuzo ezilula nezonga isikhathi zokuthenga ku-inthanethi ziyabonakala, njengoba kuvumela abathengi ukuthi baqhathanise kalula amanani, bafunde izibuyekezo, futhi bafinyelele ulwazi lomuntu siqu olufana namakhuphoni nezincomo.Ngaphezu kwalokho, inqubekelaphambili kubuchwepheshe bamaketanga abandayo ibalulekile ekulethweni okuphephile nokuthembekile kwemikhiqizo ezwela izinga lokushisa, ngezinhlelo zesiqandisi ezithuthukisiwe, izisetshenziswa zokuqapha izinga lokushisa, nezinto zokupakisha eziqinisekisa ukuthi imikhiqizo ihlala ngaphakathi kwebanga elifanele lokushisa kulo lonke uchungechunge lokuhlinzeka.Njengoba amapulatifomu e-e-commerce eqhubeka nokuthuthukisa iminikelo yawo, okuhlanganisa nezinketho zokulethwa okusheshayo, inkambiso yokuthenga izinto ezizwela ukushisa ku-inthanethi kulindeleke ukuthi iqhubeke nokukhula ngo-2023 nangale kwalokho.
I-digital grocery ithrendi isilapha ukuhlala.
Ngo-2023, i-eMarketer iphrojekthi yokuthi ukuthengiswa kwegrosa ku-inthanethi e-United States kuzofinyelela ku-$160.91 billion, okumelela u-11% wesamba sokuthengiswa kwegrosa.Ngo-2026, i-eMarketer ilindele ukwanda okwengeziwe okufika ngaphezu kwezigidigidi ezingama-235 zamaRandi ekuthengisweni kwegilosa oku-inthanethi kwase-US, okubalelwa ku-15% wemakethe yegrosa yase-US enwetshiwe.
Ngaphezu kwalokho, abathengi manje banezinhlobonhlobo zezinketho zoku-oda ukudla ku-inthanethi, okuhlanganisa izinto zegrosa zansuku zonke kanye nokudla okukhethekile namakhithi okudla, ahlangabezane nokukhula okuphawulekayo.Ngokwenhlolovo yeSpecialty Food Association yango-2022, abathengi abangama-76% babike ukuthi bathenga ukudla okukhethekile.
Ukwengeza, umbiko wango-2023 ovela kuGrand View Research ukhombisa ukuthi imakethe yezinsiza zokulethwa kwekhithi yokudla emhlabeni wonke kulindeleke ukuthi ikhule ngesilinganiso sokukhula saminyaka yonke esingu-15.3% ukusuka ngo-2023 kuya ku-2030, sifinyelele ku-$64.3 billion ngo-2030.
Njengoba ukuduma kokuthenga kwegrosa ku-inthanethi nezinsiza zokulethwa kwekhithi yokudla kuqhubeka ukwanda, ukubaluleka kokuthuthuka kochungechunge olubandayo nokukhetha amaphakheji afanelekile kuyanda ezinkampanini ze-e-commerce ezihlose ukuhlinzeka ngezinhlobonhlobo zemikhiqizo emisha nebolayo.Ukwehlukanisa umkhiqizo wakho kungabandakanya ukukhetha ukupakishwa okufanele ukuze uqinisekise ukuthi ukudla kwe-e-commerce kugcina ikhwalithi efanayo nobusha abathengi abangazikhethela bona.
Bheka ukupakishwa kokudla okunezici ezifana nesiqandisi noma izinketho ezilungele uhhavini, ukupakisha okuvuleleka kalula nokuvalekayo, kanye nokupakishwa okwandisa isikhathi sokuphila kweshalofu, ukumelana nomonakalo, futhi akuvuzi.Ukupakishwa okwanele kokuvikela nakho kubalulekile ukuze kuvinjelwe ukubola, ukugcina ikhwalithi yomkhiqizo, nokuqinisekisa ukuphepha ukuze usetshenziswe.Abathengi baphinde babeke phambili izinketho ezingase zisetshenziswe kabusha futhi ezinciphisa ukumosha.
Njengoba kunezinketho eziningi ezitholakalayo, kubalulekile ukuthi kokubili ukupakishwa kokudla kanye nokupakishwa kwezinto zokuhamba kusebenze ndawonye ukuze kulethwe ukunethezeka nekhwalithi abathengi abayifunayo egilosa edijithali.
Ukugcina ukunambitheka kanye nephunga elimnandi lewayini
Ukuthengiswa kwewayini kwe-E-commerce kuveza ithuba elibalulekile lokukhula.E-United States, isabelo se-e-commerce sokuthengiswa kwewayini sikhuphuke sisuka kumaphesenti angu-0.3 ngo-2018 saya cishe kumaphesenti amathathu ngo-2022, futhi lo mkhuba kulindeleke ukuthi uqhubeke nokudlondlobala.
Ukusetshenziswa kwamaphakheji okuvikela afanelekile kungaba nomthelela omkhulu ekuthengeni iwayini ku-inthanethi ngokuqinisekisa ukuthi ukuthunyelwa kwewayini kuyathuthwa futhi kugcinwe ezingeni lokushisa elifanele kulo lonke uchungechunge lokuhlinzeka.
Iwayini liwumkhiqizo othambile ongathinteka kalula ngokuguquguquka kwezinga lokushisa.Ukuchayeka isikhathi eside emazingeni okushisa aphezulu kakhulu noma aphansi kakhulu kungaholela ekonakaleni noma ukulahlekelwa ukunambitheka nephunga.
Ukuthuthukiswa kobuchwepheshe bochungechunge olubandayo kungathuthukisa ukulawulwa kwezinga lokushisa lokuthunyelwa kwewayini, kwenze abathengisi bewayini baku-inthanethi banikeze uhla olubanzi lwemikhiqizo kumakhasimende abo, okuhlanganisa namawayini asezingeni eliphezulu nangavamile adinga ukulawulwa ngokucophelela kwezinga lokushisa.Lokhu kungaba nomthelela ekwandiseni ukwaneliseka kwamakhasimende kanye nokwethembeka, njengoba amakhasimende emathubeni amaningi okuthola amawayini asesimweni esihle futhi anambitheka njengokuhlosiwe.
Ukukhula kwe-ePharma kuqhutshwa izinto ezilula, ukufinyeleleka, kanye nokufinyeleleka.
Ukusebenziseka kalula kokuthenga nge-inthanethi kuyasebenza nasezimakethe zemithi, cishe amaphesenti angama-80 abantu base-US abaxhumeke ku-ePharmacy kanye nokuthambekela okukhulayo okuqonde kumodeli eqondile esigulini, njengoba kubikwe yi-Grand View Research yango-2022.
Lena enye indawo lapho ukupakishwa okulawulwa izinga lokushisa kubalulekile, njengoba imithi eminingi, imigomo, neminye imikhiqizo yemithi izwela izinga lokushisa futhi ingalahlekelwa ukusebenza kahle kwayo noma ibe yingozi uma ingagcinwa futhi ihanjiswe ngaphakathi kwebanga elithile lokushisa.
Izinto zokupakisha ezifana nama-box liners afakwe insulated kanye nama-vacuum-insulated panels adlala indima ebalulekile ekuvikeleni imithi ezwela ukushisa, ehlinzeka ngokuvikelwa okudingekayo ukuze kuqinisekiswe ukuthuthwa okuphephile nokugcinwa kwemithi kulo lonke uchungechunge lokuhlinzeka, kusukela kumkhiqizi kuya ekugcineni kwekhasimende.
Ukuhlola ukubaluleka kokupakisha
Isimo esisha sokuthenga ku-inthanethi sidinga indlela ebanzi yokupakisha ehlangabezana nezidingo ze-e-commerce.Kudlula ukubeka izinto ekhadini likathayela ukuze zithunyelwe.
Ake siqale ngokupakisha okuyisisekelo noma kokudla.Idlala indima ebalulekile ekunciphiseni umonakalo ngesikhathi sokubeletha, ukwandisa isikhathi seshalofu, nokuvimbela ukuvuza.Ifaka isandla kakhulu ekukhangekeni komkhiqizo nokudala umuzwa omuhle wamakhasimende.Ukukhetha isixazululo sokupakisha esifanele kungaba yisici esinqumayo phakathi kwekhasimende elanelisekile elizoqhubeka nokuthenga nge-e-commerce nanoma yiziphi ezinye iziteshi, kanye nekhasimende eliphoxekile elingafuni.
Lokhu kusiholela ekupakishweni okuyisivikelo, okubalulekile ekwehliseni udoti wokupakisha kanye nokuthuthukisa ukusebenziseka kabusha.Iphinde iqinisekise ukuthi imikhiqizo yakho ifika iyintsha futhi ingalimele.Kodwa-ke, lokhu kungaba inselele njengoba izidingo zokupakishwa zihluka ezifundeni ezihlukene futhi zingashintsha nsuku zonke ngokuya ngezimo zezulu namabanga okuthumela.
Ukuthola uhlobo olufanele kanye nebhalansi yezinto zokupakisha - hhayi kakhulu futhi hhayi okuncane kakhulu - kungenye yezinselelo eziyinhloko ezibhekene nabathengisi be-inthanethi.
Lapho uthuthukisa isu lokupakisha le-e-commerce, cabangela izici ezilandelayo:
Ukuvikelwa komkhiqizo - Ukusebenzisa i-void fill and cushioning kuzovikela umkhiqizo wakho ngesikhathi sokuthunyelwa, gcina ukuhlelwa kwephakheji, kuthuthukise isethulo salo, futhi kube nomthelela ekuhlangenwe nakho okuhle kokukhipha.
Ukuvikelwa kwezinga lokushisa - I-Cold chain package ivikela imikhiqizo ezwela ukushisa, inciphisa ukugcwala, futhi inganciphisa izindleko zempahla.
Izindleko Zokusabalalisa- Ukulethwa kwemayela lokugcina kumelela enye yezinto ezibiza kakhulu futhi ezidla isikhathi zenqubo yokuthumela, okubalelwa ku-53% yenani eliphelele lezindleko zokuthumela, okuhlanganisa nokugcwaliseka.
Ukwenza ngcono i-Cube – Ukuminyana kwephakheji kungenye into ebalulekile okufanele icatshangelwe, ikakhulukazi ngezindleko zokuthumela kusetshenziswa isisindo se-dimensional (DIM), indlela yokubeka amanani esekelwe kuvolumu uma kuqhathaniswa nesisindo.Ukusebenzisa amaphakheji amancane, athembekile okuvikela kanye ne-vacuum yokudla ku-e-food kungasiza ukunciphisa izindleko zesisindo ezikhuphukayo.
Ukuvula umuzwa - Nakuba izinjongo eziyinhloko zokupakisha ziwukuvikela nokulondolozwa, futhi kusebenza njengokuxhumana okuqondile nomthengi wokugcina kanye nethuba lokudala isikhathi esikhumbulekayo somkhiqizo wakho.
Ukupakisha kudlala indima ebalulekile kuqhinga le-e-commerce.
Ukudala ukupakishwa okusebenzayo kwe-e-commerce eyimpumelelo akusona isixazululo esilinganayo, futhi kungaba inqubo eyinkimbinkimbi.Kudinga umzamo ohlangene wokuqinisekisa ukuthi zonke izixazululo zokupakisha zisebenza ndawonye ngaphandle komthungo, ngaphakathi nangaphandle, kuyilapho kuhlangatshezwana nezidingo eziqinile zokulawula ukuphepha nokuhambisana.
Kuye ngohlobo lomkhiqizo opakishwayo kanye nezici ezifana nokuqina, ukulawulwa kwezinga lokushisa, nokumelana nomswakama, ochwepheshe bangancoma ikhambi elifanele lokupakisha lezidingo zakho ezithile.Bazophinde bacabangele ibanga lokuthumela kanye nendlela yokuthutha, besebenzisa izinqubo zokuhlola ukuze baqinisekise ukuthi imikhiqizo ivikelekile kuyo yonke inqubo yokuthumela.
Isibonelo, ezimeni lapho ukulawulwa kwezinga lokushisa kukhathaza khona, ubukhulu be-TempGuard insulated box liners bungalungiswa ukuze kuzuzwe ukusebenza okuhlosiwe okushisayo, kusetshenziswa ukumodela okushisayo ukuze kugcinwe amazinga okushisa osuku olulodwa nosuku olubili lokuhamba komhlaba.Lesi sixazululo esisebenziseka kabusha singenziwa ngendlela oyifisayo ngokufaka uphawu futhi silungele ukusetshenziswa okufana nemithi nokudla okonakalayo.
Ngaphezu kwalokho, kubalulekile ukucabangela ukuthi ukupakisha kuhambisana kanjani nezinjongo zokusimama, okubaluleke kakhulu kukho kokubili amabhizinisi nakubathengi.Ukukhetha ukupakishwa okufanele ukuze kuncishiswe ukulahlekelwa okuvela kumfucumfucu womkhiqizo kungaba nomthelela omkhulu ku-carbon footprint yakho uma ucubungula umphumela wokuwohloka kwalo mfucuza - kusukela emandleni adingekayo ukukhiqiza imikhiqizo kuya kumagesi abamba ukushisa akhiqizwa udoti ezindaweni zokulahla imfucumfucu.
Njengoba ukuncintisana ku-inthanethi kuya ngokushuba, amabhrendi angazihlukanisa ngokusebenzisa izixazululo ezingcono kakhulu zokupakisha ezithuthukisa ulwazi lwabathengi, ukushayela ibhizinisi eliphindayo, ukukhuthaza ukwethembeka, nokwakha isithunzi.
Isikhathi sokuthumela: Apr-02-2024