I-Hema entsha ijoyine i-JD.com, yaqala i-omnichanhema entsha, njengoba ipulatifomu entsha ye-AliBaba entsha, ibilokhu iheha abathengi ngemodeli yayo yokuzisebenzela nemikhiqizo emisha esezingeni eliphakeme. Kulo nyaka, ngesikhathi se-Double Eleven Shopping Festival, i-hema entsha ithathe isinyathelo esisha ngokuthula ngokusemthethweni isu layo le-omnichannel.
Ukungena okusha kweHema ku-JD.com kufanekisela okusha okusha kwisu lokuthuthuka kwalo. Imaka isitolo sokuqala sikaHema okokuqala endaweni yesikhulumi se-e-commerce esingaphandle kwe-Alibaba Group futhi futhi i-JD.com yokuqala's Flagsship Store for brand entsha yokudla.
Isitolo se-Hema Flagship esisemthethweni ngokuyinhloko sithengisa imikhiqizo kusuka ku-brand yayo "hema max," kufaka phakathi izigaba ezinjengeziphuzo, imikhiqizo yobisi, izithako zomile, izithako zomile, izithako ezidumile zasekhaya kanye nezinto zasendlini. Ukulethwa, i-hema ngokuyinhloko isebenzisa izinsizakalo zokuhambisa izincwadi futhi igcizelele ukusebenza kahle kwezidingo. Ezimweni eziningi, ama-oda abekwe ku-hema angahanjiswa ngosuku olulandelayo. Kodwa-ke, ngesikhathi sokuphromotha okukhulu ngokukhuphuka kwamanani we-oda, isikhathi sokulethwa singanwetshwa. Ngaphezu kwesitolo se-Flagship, iHema sewethule izitolo ezithile ezingaxhunyiwe ku-inthanethi "engxenyeni ye-JD's" eyodwa yehora elilodwa ", ukulethwa okuthembisayo ngaphakathi kwamahora ayi-1.5 kanye nokuthumela okuyisisekelo kwamahhala ama-oda angaphezu kwama-49 yuan. Ukungena kukaHema ku-JD.com kunikeza izinketho eziningi zomkhiqizo zabasebenzisi beJD futhi kuthuthukisa ukwahlukahluka kanye nekhwalithi yemikhiqizo epulatifomu.
Lokhu kuhamba nge-hema kukhombisa isu lakuso lokuthuthuka kwemisebenzi ephelele, izigaba zomkhiqizo ezigcwele, kanye nokwanda kwe-omnichannel. IHema iqhubeka kabusha amafomethi webhizinisi kanye nezigaba zomkhiqizo ngamamodeli afana nezitolo zobulungu be-hema entsha, ye-hema x, kanye ne-hema mini, ngenkathi befuna futhi namathuba okubambisana eziteshini. Ngaphandle kwe-Jd.com, i-hema ivule izitolo kumapulatifomu afana ne-WeChat noDouyin, ukunwebisa iziteshi zayo zokuthengisa. IHema ihlose ukwakha ipulatifomu yendlela yokuphila ehlanganisa konke ukuhlangana nezidingo ezahlukahlukene zabathengi.
Ukubambisana kwe-Cross-platform ye-hema kudonsele ukunakwa kwezimboni. Ngakolunye uhlangothi, i-hema ne-jd.com yizona ezincintisana, ikakhulukazi emkhakheni omusha we-e-commerce lapho bobabili iJD Daojia neHema entsha bangabadlali abasemqoka. Ngakolunye uhlangothi, kukhona indawo yokusebenzisana phakathi kwabo. Jd.com, njengesikhulumi se-commerce esizimele kahle eChina, sinesisekelo somsebenzisi esiqinile; Ngenkathi i-hema, njengomholi e-New Retail, inikeza imikhiqizo esezingeni eliphakeme kakhulu nemikhiqizo esezisebenzelayo. Ukubambisana kwabo kungaholela ekuvumelaniseni izinsiza kanye nokushintshana ngezinzuzo. Ukungena kukaHema ku-JD.com nakho kuletha ithrafikhi eyengeziwe nemali engenayo ku-JD, kuthuthukise isithombe sayo somkhiqizo kanye nesipiliyoni somsebenzisi.
Ukungena okusha kweHema ku-JD.com kufanekisela ukuguqulwa okubalulekile kwinsimu entsha yokudla ye-e-commerce kanye nokuhlola okubalulekile embonini entsha yezitolo. Lokhu kusebenzisana kweplatifomu akuhlinzeki kuphela abathengi ngezinketho eziningi zokuthenga kepha futhi kuletha izinto ezintsha ezintsha emkhakheni wezitolo zokudla okusha. Ukuthuthukiswa kwesikhathi esizayo kwe-hema entsha kufanelekile ukulangazelela.
Isikhathi Sokuthumela: Aug-19-2024