1. I-Meituan Grocery Ihlela Ukwethulwa e-Hangzhou ngo-Okthoba
I-Meituan Grocery ihlela umnyakazo obalulekile wokwandisa.
Ulwazi olukhethekile oluvela ku-DIGITOWN lubika ukuthi i-Meituan Grocery izokwethulwa e-Hangzhou ngo-Okthoba.Njengamanje, ezinkundleni zokuqasha zezinkampani zangaphandle, i-Meituan Grocery isiqalile ukuqasha ukuze kuthuthukiswe isiza kanye nabasebenzi bokuthuthukisa indawo e-Hangzhou, ehlanganisa izifunda eziningi.Ukuthunyelwa kwemisebenzi kugqamisa “ukwethulwa kwedolobha elisha, imakethe engenalutho, amathuba amaningi.”
Kuyaphawuleka ukuthi phambilini, kube nemibiko yokuthi iMeituan Grocery yayihlela ukungena kwamanye amadolobha aseMpumalanga China njengeNanjing neWuxi, okubonisa ukugxila kwamasu ekujuleni ubukhona bayo emakethe yaseMpumalanga China.
NgoFebhuwari walo nyaka, i-Meituan Grocery yaqala kabusha uhlelo lwayo olwaluhlehlisiwe lokwethula eSuzhou kusukela ekuqaleni konyaka odlule futhi ihlela ukukhulisa ibhizinisi layo elisha le-e-commerce emadolobheni amaningi aseMpumalanga China.
Ngokushesha ngemva kwalokho, i-Meituan Grocery isingathe ingqungquthela ye-supply chain enesihloko esithi “Gathering Momentum for Instant Retail, Technology Empowering Win-Win.”Engqungqutheleni, inhloko yebhizinisi le-Meituan Grocery u-Zhang Jing uthe i-Meituan Grocery izoqhubeka nokusebenzisa ubuchwepheshe ukuze kuthuthukiswe ukuthengisa, kuhloswe ukusiza izinkampani ezisafufusa ezingu-1,000 zithole ukuthengiswa okudlula ama-yuan ayizigidi ezingu-10.
NgoSepthemba 12, uMeituan wakhipha incwadi evulekile yangaphakathi ememezela umjikelezo omusha wokuthuthukisa ithalente nohlu lokuphromotha lwango-2023, ekhuthaza abaphathi abahlanu ukuba babe amaphini omongameli, okuhlanganisa noZhang Jing, inhloko yophiko lwegrosa.
Lezi zenzo zibonisa ngokusobala ukuthi u-Meituan ubeka ukubaluleka okubalulekile ebhizinisini lakhe legrosa futhi ulindele lukhulu kulo, okubonisa ukuthi kuzotshalwa isikhathi nomzamo owengeziwe ekuthuthukiseni leli bhizinisi.
Kusukela ekuqaleni kwalo nyaka, i-Meituan Grocery ikhula ngokushesha.Kuze kube manje, yethule imisebenzi emisha ezingxenyeni zamadolobha esigaba sesibili njengeWuhan, Langfang, kanye neSuzhou, iqhubeka nokwandisa isabelo sayo semakethe emkhakheni omusha we-e-commerce.
Mayelana nemiphumela, i-Meituan Grocery ibone ukuthuthuka kukho kokubili ukubala kwe-SKU nokusebenza kahle kokugcwalisa ukulethwa eminyakeni emibili edlule.
Abasebenzisi abavamile be-Meituan Grocery bazoqaphela ukuthi kulo nyaka, ngaphezu komkhiqizo omusha, inkundla yengeze izidingo zansuku zonke ezihlukahlukene kanye nemikhiqizo yokunakekela komuntu siqu.Idatha ibonisa ukuthi isibalo se-SKU ye-Meituan Grocery sidlule ku-3,000 futhi sisakhula.
Esigabeni semikhiqizo emisha iyodwa, i-Meituan Grocery izidla ngaphezu kwabahlinzeki bezinto eziqondile abangama-450, izisekelo zokuhlinzeka ngokuqondile ezicishe zibe ngu-400, kanye nezindawo zokukhiqiza zedijithali ezingaphezu kwe-100, okuqinisekisa ukutholakala okuzinzile okuvela emthonjeni.
Mayelana nokugcwaliseka kokulethwa, i-Meituan Grocery yenze ukuthuthukiswa okuphawulekayo ngonyaka odlule, yazenza kabusha njengesitolo esisheshayo esithatha imizuzu engama-30.Idatha esemthethweni ibonisa ukuthi ngaphezu kuka-80% wama-oda e-Meituan Grocery angalethwa phakathi nemizuzu engama-30, amanani asebenza ngesikhathi enyuka ngo-40% ngezikhathi eziphezulu.
Nokho, kwaziwa kahle ukuthi ukufeza ukulethwa kwemizuzu engu-30 kuyinselele.Ukuma kwe-Meituan Grocery njengesuphamakethe yokuletha okusheshayo yemizuzu engu-30 kudinga amakhono aqinile okulethwa, okungamandla e-Meituan.Idatha ibonisa ukuthi ngo-2021, i-Meituan yayinabagibeli abayizigidi ezingu-5.27, futhi ngo-2022, lesi sibalo senyuke cishe ngesigidi saya ku-6.24 million, isiteji sengeza abagibeli abasha abangu-970,000 ngonyaka owodwa.
Ngakho-ke, kusobala ukuthi i-Meituan Grocery inokuncintisana okuqinile kanye nezinzuzo kukho kokubili ukunikezwa nokulethwa komkhiqizo.Njengoba ibhizinisi liqhubeka nokukhula, i-Meituan Grocery izodala amathuba amakhulu nakakhulu embonini entsha ye-e-commerce.
2. I-E-Commerce Emisha Iba Umdlalo Wemidondoshiya
Imboni entsha ye-e-commerce ihlangabezane nezinselelo ezingakaze zibonwe eminyakeni emibili edlule.
Kodwa-ke, kusukela ekuqaleni kwalo nyaka, ngeFreshippo (Hema) kanye noDingdong Maicai bememezela inzuzo, imboni ibonakala ingene esigabeni esisha sokuthuthukiswa, ibona ithemba osekukudala lilindelwe.
Ngokushesha ngemva kwalokho, iziqhwaga ezinjenge-Alibaba, JD.com, kanye ne-Meituan zaqala ukuqinisa imizamo yazo emkhakheni omusha we-e-commerce, okuphawula ukuqala komjikelezo omusha wokuncintisana.
Ngaphezu kwalokho, i-Meituan Grocery okukhulunywe ngayo ekuqaleni, i-Taobao Grocery ne-JD Grocery igxile kumamodeli ezitolo ezisheshayo nangaphambili, ngokulandelana.
Mayelana ne-Taobao Grocery, ngoMeyi walo nyaka, i-Alibaba ihlanganise i-“TaoCaiCai” ne-“TaoXianDa” yaba “I-Taobao Grocery.”Kusukela lapho, i-Taobao Grocery isiqalile ukuhlinzeka “ngehora eli-1 lokulethwa ekhaya” kanye nezinsizakalo “zokulanda ngosuku olulandelayo” ngemikhiqizo emisha emadolobheni angaphezu kuka-200 ezweni lonke.
Ngayo leyo nyanga, i-“Taobao Grocery” yethula insiza yekhemisi yamahora angama-24, ithembisa ukulethwa kwekhaya okushesha kakhulu okuyimizuzu engama-30.Ngaleso sikhathi, ummeleli ovela eTaobao Grocery wathi iTaobao Grocery ibambisene namakhemisi angaphezu kuka-50,000 angaxhunyiwe ku-inthanethi, okuhlanganisa i-Dingdang Kuaiyao, i-LaoBaiXing, i-YiFeng, ne-QuanYuanTang, ukuhlangabezana nezidingo zemithi zansuku zonke zabathengi.
Futhi ngoMeyi, i-Alibaba ihlanganise i-Tmall Supermarket, i-TaoCaiCai, i-TaoXianDa, kanye namabhizinisi okudla okusha ukuze akhe “Isikhungo Sokuthuthukiswa Kwebhizinisi Lesitolo esikhulu” ngaphakathi kwesigaba saso sokudayisa.
Lokhu kunyakaza kwe-Alibaba kukhombisa ukuthi ukwakheka okusha kwebhizinisi le-e-commerce kuyajula.
Ngasohlangothini lwe-JD Grocery, inkampani ibheja ngemodeli ye-warehouse evame ukunganakwa.NgoJuni kulo nyaka, i-JD.com isungule uMnyango Wokudayisa Okusha futhi yahlanganisa amabhizinisi afana ne-Seven Fresh kanye ne-Jingxi Pinpin yaba iyunithi yebhizinisi ezimele, iqhubekisela phambili ukwakheka kwayo okudayisa ungaxhunyiwe ku-inthanethi nokuhlola amamodeli amasha.
Isikhathi sokuthumela: Jul-04-2024