NgoSepthemba 26, 2022, i-Shanghai Ziyan Food Co., Ltd. (ikhodi yesitoko: 603057) yafakwa ohlwini ngempumelelo ebhodini elikhulu le-Shanghai Stock Exchange.Lo mcimbi uphawule ukungena kwe-Ziyan Food, okuwuphawu oluhamba phambili esigabeni sezinkukhu ezinamanzi amaningi, emakethe yamasheya, okudala indawo entsha yokuncintisana eduze nemidondoshiya emithathu yemikhiqizo yamadada asolwandle.Ngakho-ke i-Ziyan Food isibe ngumdlali wesine obalulekile embonini yokudla okunamanzi amaningi futhi ibe ngowokuqala emkhakheni we-marine side dish, isungula "insika ezine" eguquguqukayo emakethe.
Ngenyanga edlule, iZiyan Food ikhiphe umbiko wayo wengxenye yonyaka ka-2023, iqopha imali engenayo engama-yuan ayizigidi eziyizinkulungwane eziyi-1.743, okukhuphuke ngo-6.48% unyaka nonyaka, kanye nenzuzo egcwele yezigidi eziyi-180 zamayuan, okuwukwanda okukhulu kwama-55.11% unyaka nonyaka -unyaka.Manje, unyaka owodwa ngemuva kokufakwa ohlwini, lolu hlobo oluneminyaka engama-34 luyaqhubeka nokubonisa umfutho oqinile.
Ngokwesethulo esisemthethweni somkhiqizo, iZiyan Food yadabuka eSichuan, yathuthukiswa eJiangsu, yanwetshwa ezweni lonke.Ngo-2000, iZiyan Food yangena emakethe yaseShanghai, kwathi ngonyaka olandelayo, inani lezitolo ladlula ama-500, ezihlanganisa izifunda zaseJiangsu, Zhejiang, naseShanghai.Ngo-2003, u-Ziyan wanda emakethe yase-China emaphakathi, eqhubeka ethuthukisa umkhiqizo.Ngo-2008, isibalo sezitolo zeZiyan Food sadlula i-1,000, zathola ukusatshalaliswa okugcwele okubandayo kwemikhiqizo yayo.Ngo-2014, uZiyan Baiwei Chicken wavulelwa i-franchising, wandisa ngokushesha inani lezitolo.Njengamanje, iZiyan Food inezitolo ezingaphezu kuka-6,100 ezingaphansi kohlobo lwe-“Ziyan Baiwei Chicken”, ehlanganisa amadolobha angaphezu kuka-200 ezifundazweni ezingaphezu kwezingu-20, izifunda ezizimele, kanye nomasipala kuzwelonke, iqinisa isikhundla sayo njengomkhiqizo ohamba phambili emakethe ye-marine side dish yaseChina.
Ukuma Okunembile Kwasekuqaleni: Ukungena Engxenyeni Ezinzile Nesezingeni Eliphezulu
Njengesigaba esidumile ku-cuisine yama-Chinese, ukunambitheka kokudla okufakwe emanzini kukwenza kungavimbeki kubathengi abaningi.Njengamanje, ukudla okufakwe emanzini kuhlukaniswe ikakhulukazi "i-side dish" ukudla okufakwe emanzini kanye "nokudla okulula" okufakwe emanzini.Owokuqala ubekwe njengesitsha esibandayo sezidlo eziyinhloko, kanti lokhu kwakamuva kusebenza njengokudla okulula kokungcebeleka.
Uma kuqhathaniswa nokudla okufakwe emanzini “okudla okulula”, ukudla okufakwe emanzini “okuseceleni” kukhombisa ubungqabavu obunezinzuzo ezintathu ezinkulu.Okokuqala, kubaluleke kakhulu kubathengi, njengoba isidingo sokudla okune-marine “side dish” siphezulu futhi sivame kakhulu phakathi nesidlo sasemini somndeni sansuku zonke nesidlo sakusihlwa.Okwesibili, isetshenziswa ezimeni eziningi, okuhlanganisa imibuthano yomndeni, indawo yokudlela, ukudla okulula kwaphakathi kwamabili, nezinto ezibalulekile zokuhamba.Okwesithathu, kukhanga abantu abaningi, okuhlanganisa amadoda, abesifazane, izingane kanye nabantu abadala.
Isithiyo sokungena sengxenye yokudla okufakwe emanzini “eseceleni” siphezulu kunaleso sokudla “okudla okulula” okufakwe emanzini.Izidingo eziphezulu zobungcweti, ukunambitheka, ubusha, namandla e-supply chain ziqinisekisa ikhwalithi yomkhiqizo ezinzile, okuzuza ukwethenjwa kwabathengi.
U-Ziyan Baiwei Chicken uhlonze leli thuba lemakethe elibalulekile kusukela ekuqaleni, wazibeka esigabeni sokudla okusolwandle “esitsheni esiseceleni”.Lokhu kubekwa kwamasu kubhekene nokuncintisana okuncane futhi kunikeza amandla amakhulu.Engxenyeni yokuqala yalo nyaka, uZiyan waqhubeka nokusungula futhi enothisa umugqa wakhe womkhiqizo.Ngaphezu kokuthuthukisa izitsha ezinamanzi ezishisayo ezifana ne-Fuqi Feipian, i-Baiwei Chicken, i-Vine Pepper Chicken, ne-Ziyan Goose, inkampani iphinde yethula izitsha ezintsha ezibandayo ezifana ne-Sour Soup Fatty Beef, I-Crisp Pork Feet, i-Crispy Three Shreds, kanye namadayisi enkukhu ye-Bowl, njalo ukuzuza idumela elihle.Ukuthandeka kwemakethe yemali kukhombisa amandla amakhulu emakethe yokusetshenziswa kokudla okusetshenzelwa “i-side dish”.
Ukunakekela Izidingo Zemakethe: Imikhiqizo Emisha NjengeNqanaba, Imikhiqizo Epakishwe Ngaphambilini Njengomphelelisi
Njengoba izimo zengqondo zabathengi zishintsha, kunokugcizelelwa okukhulayo kwesithunzi somkhiqizo, ikhwalithi, kanye nokwenza lula umkhiqizo.I-Ziyan Baiwei Chicken, eyaziwa ngokudla kwayo okunogwaja okungokwesiko kwesitayela se-Leshan okuvela e-Sichuan, iyaqhubeka nokuhlanganisa ingqikithi yezitsha zakudala ezivela ezifundeni ezihlukahlukene, ukuhlanganisa ukunambitheka okuvela e-Sichuan, Guangdong, nase-Hunan.Le nkampani igxile emisebenzini yezandla kanye nekhwalithi yokwakha izitsha ezisezingeni eliphezulu.
Ebona ukuthi abantu abasha bathanda ukudla okusheshayo nokulula ukukulungisa, u-Ziyan ungene ngenkuthalo emakethe yokudla okuphekwe ngaphambilini.Isebenzisa amandla ayo ekuthuthukisweni komkhiqizo, ekulawuleni ikhwalithi, ekuphathweni kwe-supply chain, iziteshi zokuthengisa, nokuphathwa kolwazi, i-Ziyan ineqembu layo elizimele le-R&D kanye nefekthri emaphakathi.Lokhu kunikeza inzuzo enkulu ngaphezu kwemikhiqizo ekhulayo emakethe yokudla okuphekwe ngaphambilini.Imikhiqizo efana ne-Ziyan Kung Pao Chicken, Izingcezu Zengulube Ebilisiwe, Izibopho Zenkukhu Eyenziwe Ngezandla, kanye Ne-Peppery Pork Belly Chicken zinambitheka, zenziwe ngezithako zangempela, futhi zigcizelela impilo nokudla, ziba izitsha ezidumile zokudla kwakusihlwa komndeni nokudla kwemikhosi.
Ukuqondanisa nezidingo zemakethe, izinkampani zokudla ezihamba phambili ze-side dish marinated zinenzuzo yemvelo.Njengamanje, i-Ziyan Food ithuthukise umugqa wokukhiqiza wezinhlobo ezingaphezu kwe-100 zokudla okufakwe emanzini, ngokuyinhloko imikhiqizo emisha, ehambisana nezinto ezipakishwe ngaphambilini.Ngohlelo olubanzi lokulawula ikhwalithi kulo lonke uchungechunge lwemboni, i-Ziyan isebenzisa amaketanga okuhlinzeka ngobuhlakani ukuze inikeze ukukhetha kwemikhiqizo yekhwalithi ephezulu futhi inikeze amandla ukuthuthukiswa kwamabhizinisi amancane naphakathi nendawo.
Ukwamukela Uguquko Lwedijithali: Ukuvula Izindlela Ezintsha Zokuthuthukiswa Kwemboni
Imboni yezokudla ingene enkathini yokuthuthukiswa kwedijithali phakathi kwegagasi loguquko lwedijithali.Isebenzisa umugqa wayo obanzi womkhiqizo, ukulawulwa kochungechunge lokuhlinzekwa kwempahla, kanye nezinzuzo zengqalasizinda, i-Ziyan Food isungule uhlelo lokuphatha olujwayelekile ukuze kuqinisekiswe ikhwalithi yokudla kusukela ekuthengeni impahla eluhlaza kanye nokulandeleka, ukulawulwa kwenqubo yokukhiqiza, ukulawulwa kwezindawo eziyingozi ezibucayi, ukuhlolwa komkhiqizo, kuya ekusatshalalisweni kwamaketanga abandayo.
Ukwengeza, i-Ziyan Food ikhuthaza ngentshiseko ukukhiqizwa kwedijithali nokukhaliphile ngokwethula izinkundla ezinkulu zesevisi yedatha ehlakaniphile kanye nezinhlelo eziningi zesimanje zokuphatha ulwazi lwe-elekthronikhi.Lokhu kuholele ekwakhiweni kohlelo olusebenza kahle lwe-supply chain kanye nokuphathwa okukhaliphile okubanzi ngokuhlanganisa izinto kanye nesistimu yokugcinwa kwempahla.Umphumela uwukusebenza ngokuphumelelayo kuwo wonke amashaneli, okuqhubekisela phambili imboni yokudla okune-side dish endleleni entsha yobuhlakani, ukusebenza kahle, nokwethembana, ngaleyo ndlela yandise isabelo sayo semakethe.
Ukusebenza Kweziteshi Ezikabili kanye Nokubambisana Kwezimboni Ezihlukene: Sula Izinzuzo Zokuncintisana kanye Namaphupho Okwabelwana Ngamazamabhizinisi
Ukumaketha, ikhwalithi, ubungcweti, kanye nokumiswa yizimo zesikhathi esizayo zomkhakha wokudla osolwandle.Selokhu yavulelwa i-franchising ngo-2014, i-Ziyan Baiwei Chicken ikhule ngokushesha, manje isiziqhenya ngezitolo ezingaphezu kuka-6,100 ezweni lonke.Cishe iminyaka eyishumi yesipiliyoni sokusebenza komkhiqizo, i-Ziyan Food iyaqhubeka nokusungula futhi ithuthukise.Umthelela womkhiqizo wayo, umugqa obanzi womkhiqizo, nokuqinisekiswa kwekhwalithi kunikeza umkhawulo obalulekile wokuncintisana embonini yokudla.
U-Ziyan unamandla anembile okuqasha ama-franchise, enikeza ukwesekwa okuphelele kwabathengi abasha, ngisho nalabo abangenalo ulwazi.Lokhu kuhlanganisa ukuhlolwa kwesayithi nokuklama, ukuqeqeshwa kwabasebenzi, amasu okumaketha, imisebenzi yokuphromotha, isiqondiso sokusebenza, ukusebenza okuhlangene, ukuqeqeshwa okuhlakaniphile, nokuxilongwa kwebhizinisi, ukukhuthaza umbono wokuhweba okwabiwe nethimba.
Ezitolo ezingaxhunyiwe ku-inthanethi, i-Ziyan Food isebenzisa amafekthri amaningi asezingeni ezweni lonke, iqinisekisa ukulethwa kwemikhiqizo ebandayo ezitolo, iqinisekisa ukunambitheka nokuphepha.Le nkampani futhi ilawula ngokuqinile impilo yabasebenzi, izindinganiso zenhlanzeko, izinqubo zokucubungula ukudla, ukuthengwa, ukugcinwa, ukucubungula, ukubulawa kwamagciwane, kanye nokuthuthwa kwendle.Ngokusebenza ku-inthanethi, i-Ziyan isebenzisa izinkundla ezinkulu zokulethwa, izinhlelo ezincane, nezixazululo zethrafikhi yomphakathi ukuze kuthuthukiswe ukusetshenziswa ngeziteshi ezimbili ezingaxhunyiwe ku-inthanethi neziku-inthanethi.
Muva nje, i-Ziyan Food iphinde yakhombisa inzuzo yayo ekusebenzisaneni kohlobo lwemboni ehlukahlukene, yandisa ukufinyelela kwayo kokumaketha futhi iheha amakhasimende angaba khona ngenkathi igcwalisa izibopho zomphakathi.Isibonelo, ngoMashi 8, uSuku Lwabesifazane, u-Ziyan Baiwei Chicken ubambisene no-Fenghua ukuze basakaze bukhoma, bahlanganise izitsha ezilula ezifana ne-Boiled Fish kanye ne-Peppery Crisp Ingulube ngemikhiqizo ye-Fenghua, okuvusa ukuphithizela kokuthenga.NgoJulayi, uZiyan Baiwei Chicken uphinde wahlangana nomdlalo we-basketball wentsha othi “Dunk Youth” Isizini yesi-3, ekhuthaza futhi efakaza amaphupho okukhula kwabadlali abancane be-basketball.
Ngaphezu kweminyaka engama-30 yomzamo wokuzinikela kanye nezizukulwane ezintathu zefa, njengenkampani esohlwini lwasesidlangalaleni embonini yokudla okuseceleni, iZiyan Food izwakalisa ukubonga ngokumethemba komphakathi nokuqaphela ikhwalithi yomkhiqizo wayo kanye nenani lomkhiqizo.Ukuqhubekela phambili, uZiyan uzoqhubeka nokunamathela enjongweni yakhe yasekuqaleni, esekela isimiso esithi “izithako ezinhle + ubuciko obuhle = imikhiqizo emihle,” kuyilapho ngokuqhubekayo ehlola umfutho omusha wokuqhuba ukuthuthukiswa kwemboni yezokudla nokudala ukunambitheka okuphephile, kwekhwalithi ephezulu, nokwanelisayo. kubathengi
Isikhathi sokuthumela: Jul-04-2024