NgoSepthemba 26, 2022, iShanghai Ziyan Food Co, Ltd (Ikhodi yesitoko: 603057) ebhalwe ngempumelelo ebhodini elikhulu leShanghai Stock Exchange. Lo mcimbi umake ukungena kokudla kweZiyan, umkhiqizo oholayo esigabeni senkukhu eshadile, eMakethe yamasheya, ukudala indawo entsha yokuncintisana kanye neziqhwaga ezintathu zemikhiqizo emithathu yemikhiqizo yedada ebili. Ngakho-ke ukudla kwe-Ziyan sekuyisidlali esibalulekile sesine embonini yokudla eshadile kanye nowokuqala emkhakheni wezitsha ohlangothini oluseceleni, osungula "izinsika ezine" ezinamandla emakethe.
Ngenyanga edlule, ukudla kweZiyan kwakhipha umbiko wayo wonyaka we-2023 wonyaka, ukuqopha imali engenayo engu-1.743 billion yuan, inzuzo ka-6.48% ngonyaka, kanye nenzuzo ebalulekile engama-180 izigidi ezingama-55.11% unyaka nonyaka. Manje, ngonyaka owodwa ngemuva kokufakwa kuhlu kwalo, lohlobo oluneminyaka engu-34 ubudala luyaqhubeka nokukhombisa umfutho oqinile.
Ngokusho kwesingeniso esisemthethweni somkhiqizo, ukudla kwaseZiyan kwavela eSichuan, kwathuthukiswa eJiangsu, kwandiswa ezweni lonke. Ngo-2000, ukudla kukaZiyan kwangena emakethe yaseShanghai, kwathi ngonyaka olandelayo, inani lezitolo lidlula ama-500, limboza iJiangsu, ne-zhejiang, kanye nezifunda zaseShanghai. Ngo-2003, uZiyan wanwebeka emakethe yaseCentral China, eqhubeka enza umkhiqizo. Ngo-2008, inani lezitolo zokudla zaseZiyan zidlula eziyi-1 000, zithola ukusatshalaliswa okugcwele kwamakhethini okubanda kwemikhiqizo yalo. Ngo-2014, inkukhu yaseZiyan Baiwei ivulekele i-franchising, yandise ngokushesha inani lezitolo. Njengamanje, ukudla kweZiyan kunezitolo ezingaphezu kuka-6 100 ngaphansi kwe- "Ziyan Baiwei Inkukhu", ukumboza amadolobha angaphezu kwama-200 kuzo zonke izifundazwe ezingaphezu kwezingu-20, izifunda ezizimele, kanye nomasipala ezweni lonke, kuqinisa indawo ephambili eMakethe Yezitsha yaseChina.
Ukuma okunembile kusukela ekuqaleni: Ukufaka ingxenye eqinile nekhwalithi ephezulu
Njengesigaba esidumile ekudleni kwaseChinese, ukunambitheka okunama-marinated kokudla kwenza kunganqikazi kubathengi abaningi. Njengamanje, ukudla okwenziwe ngemashi kuhlukaniswe ikakhulu "indishi eseceleni" kokudla okubilisiwe kanye "nokudla" okubhalwe phansi. Okwedlule kufakwa njengesitsha esibandayo sokudla okuyinhloko, kanti owokugcina usebenza njengesilula sokungcebeleka.
Uma kuqhathaniswa "nokudla okulula" kokudla okwenziwe ngemashi, "isidlo esiseduze" ukudla okwenziwe ngemashi kukhombisa ubungqabavu obukhulu ngezinzuzo ezintathu ezinkulu ezinkulu. Okokuqala, kubaluleke kakhulu kubathengi, njengoba isidingo se- "Dish Sish" esishadile ukudla siphakeme futhi kaningi phakathi nokudla kwasemini kwansuku zonke. Okwesibili, kusetshenziswa ezimweni eziningi, kufaka phakathi imibuthano yomndeni, ukudlela ngaphandle, ukudla okulula komzimba, kanye nezinto ezibalulekile zokuhamba. Okwesithathu, kuncenga ukwakhiwa kwabantu ababanzi, kufaka phakathi amadoda, abesifazane, izingane kanye nabantu asebekhulile.
Isithiyo sokungena sesitsha esithi "Dish Esihlabezwe" Siminyene Ukudla Ingxenye iphakeme kunaleyo yokudla okubhalwe phansi. Izidingo eziphakeme zobungcweti, ukunambitha, okusha, kanye namakhono okuhlinzekwa kwamandla kuqinisekisa ikhwalithi yomkhiqizo ezinzile, ithola ukwethenjwa kwabathengi.
I-Ziyan Baiwei Inkukhu ikhombe leli thuba lemakethe elibalulekile kusukela ekuqaleni, lizibeka endaweni ethi "Dish Sish" Eleveni Yokudla. Le ndawo yokuma ebhekene nobuso obuncane futhi inikeza amandla amakhulu. Engxenyeni yokuqala yalo nyaka, iZiyan iqhubeke nokusungula futhi icebise umugqa womkhiqizo wayo. Ngaphezu kokwenza ngcono izitsha ezibhalwe phansi ezifana ne-FUQI Feipian, inkukhu ye-baiwei, inkukhu ye-vine pepper, ne-crispy ama-shred amasha, ama-crispy ama-shreds amasha, ama-crispy amathathu ama-shreds, kanye nedumela elihle. Ukuthandwa kweMakethe Yenhlokodolobha kukhombisa namandla amakhulu 'esitsheni esiseceleni' emakethe yokudla yokudla eyakhekile.
Ukunamathela ezidingweni zemakethe: Imikhiqizo emisha njenge-Mainstay, imikhiqizo ehlanganiswe ngaphambili njengomphelelisi
Njengoba izimo zengqondo zabathengi ziyaguquka, kukhona ukugcizelelwa okukhulayo kwidumela lomkhiqizo, ikhwalithi, kanye nokusebenziseka komkhiqizo. I-Ziyan Baiwei inkukhu, eyaziwa ngokudla kwayo kwendabuko okuvela eSichuan, iyaqhubeka nokufaka umnyombo wezitsha zakudala ezivela ezifundeni ezahlukahlukene, okuxubana nokudla okuvela eSichuan, eGuangdong naseHunan. Inkampani igxile kwi-CraftsmanShip nekhwalithi ukudala izitsha ezisezingeni eliphakeme.
Ukubona ukuthi abantu abasha bakhetha ukudla okusheshayo futhi okulula ukululungiselela, uZiyan ungenise ngentshiseko emakethe yokudla ephekwe ngaphambili. Ukuqagela amandla ayo ekuthuthukisweni komkhiqizo, Ukulawulwa kwekhwalithi, ukuphathwa kokuthengwa kwezidingo, iziteshi zokuthengisa, kanye nokuphathwa kolwazi, iZiyan ineqembu layo elimele le-R & D kanye nefektri ephakathi nendawo. Lokhu kunikeza inzuzo enkulu ngaphezulu kwemikhiqizo evelayo emakethe yokudla yangaphambi kokuphekwe. Imikhiqizo efana ne-Ziyan Kung Pao Inkukhu, izingcezu zengulube ezibilisiwe, izicucu zenkukhu ezenziwe ngezandla zenkukhu, kanye ne-pepper Pork Belly Belly Belly Belly Inkukhu inambitheka, futhi ugcizelele impilo kanye nokudla okudumile kwabadla umndeni kanye nokudla okumnandi.
Ukuhambisana nezidingo zemakethe, izinkampani eziseceleni eziholayo zezinkampani zokudla ezishisayo zinenzuzo yemvelo. Njengamanje, ukudla kweZiyan kuthuthukise umugqa wokukhiqiza wezinhlobo ezingaphezu kuka-100 zokudla okubilisiwe, ngokuyinhloko imikhiqizo emisha, efakwe yizinto ezifakwe kuqala. Ngohlelo oluphelele lokulawula okusezingeni eliphezulu, iZiyan isebenzisa amaketanga okunikeza ahlakaniphile ukuhlinzeka ngezinqumo zomkhiqizo osezingeni eliphakeme futhi anikeze amandla ukuthuthukiswa kwamabhizinisi amancane naphakathi aphakathi nendawo.
Ukwamukela ukuguqulwa kwedijithali: kuhlanganisa izindlela ezintsha zokuthuthukiswa kwezimboni
Imboni yokudla ingene enkathini yezokuthuthukiswa kwedijithali phakathi kwegagasi lokuguqulwa kwedijithali. Ukufaka umugqa wayo obanzi womkhiqizo, Ukulawulwa kwe-Supply Chain, kanye nokudla kwengqalasizinda, Ukudla kwaseZiyan sekusungule uhlelo lokuphatha okujwayelekile ukuqinisekisa ukuthengiswa kokudla okubonakalayo kusuka ekuthengeni izinto ezingavuthiwe kanye nokulawulwa kokukhiqiza, ukuhlolwa komkhiqizo, ekusatshalalisweni komkhiqizo.
Ngokwengeziwe, ukudla kweZiyan kukhuthaza ukukhiqizwa kwedijithali nokuqondakalayo ngokwazisa amapulatifomu amakhulu wesevisi enkulu kanye nezinhlelo eziningi zokulawulwa kolwazi lwanamuhla. Lokhu kuholele ekwakhiweni kohlelo olusebenzayo lokuhlinzekwa kokuhlinzekwa kokuhlinzekwa kanye nokuphathwa okuphelele okuhlakaniphile ngokusebenzisa izinto zokuhlanganiswa kohlelo lokugcina. Umphumela uwukusebenza okusebenzayo kakhulu kuzo zonke iziteshi, egqugquzela umkhakha oseceleni wemboni yokudla eshaywayo endleleni entsha yobuhlakani, ukusebenza kahle, kanye nokwethembana, ngaleyo ndlela anwebekile, ngaleyo ndlela anwebekile, ngaleyo ndlela anwebise isabelo sakhe semakethe.
Ukusebenza kwe-Dual-Channel kanye nokubambisana kwemboni yezezimboni: Sula izinzuzo zokuncintisana kanye namaphupho ebhizinisi
Ukufaka uphawu, ikhwalithi, ubuchwepheshe kanye nokuma okujwayelekile yimikhuba yesikhathi esizayo yomkhakha wokudla owenzekile. Kusukela ukuvula i-franchising ngo-2014, inkukhu yaseZiyan Baiwei ikhule ngokushesha, manje isiqhayisa izitolo ezingaphezu kuka-6 100 ezweni lonke. Njengoba cishe iminyaka eyishumi yesipiliyoni sokusebenza komkhiqizo, ukudla kweZiyan kuyaqhubeka nokusungula nokuthuthuka. Ithonya layo lomkhiqizo, umugqa womkhiqizo obanzi, kanye nokuqinisekiswa kwekhwalithi kunikeza umphetho obalulekile wokuncintisana embonini yokudla.
I-Ziyan inamakhono okuqashwa okuqondile kwe-franchise, enikeza ukwesekwa okuphelele kuma-franchisees amasha, ngisho nalabo abangenaye isipiliyoni. Lokhu kufaka phakathi ukuhlolwa kwesiza nokwakhiwa, ukuqeqeshwa kwabasebenzi, amasu okukhangisa, ukuholwa okusebenzayo, ukuqondiswa okuhlangene, ukuqeqeshwa okuhlangene, ukuqeqeshwa okwenziwe ngobuhlakani, nokuhlonza amabhizinisi abiwe neqembu.
Ezitolo ezingaxhunyiwe ku-inthanethi, ukudla kwe-Ziyan kusebenza amafektri amaningi ajwayelekile ezweni lonke, uqinisekise ukulethwa kwamakhethini okubandayo kwemikhiqizo ezitolo, okuqinisekisa ukunambitheka nokuphepha. Le nkampani futhi iphatha kahle impilo yabasebenzi, amazinga okuhlanza, izinqubo zokudla, ukutholwa, ukugcinwa, ukucubungula, ukukhishwa kwegciwane, kanye nokukhucululwa kwenhlanzeko yemvelo. Okokusebenza online, ama-Ziyan azothambisa amapulatifomu amakhulu okulethwa, izinhlelo ze-mini, kanye nezixazululo zomphakathi ukukhuthaza ukusetshenziswa ngeziteshi ezingaxhunyiwe ku-inthanethi ezingaxhunyiwe ku-inthanethi kanye neziteshi online.
Muva nje, ukudla kweZiyan kubuye kukhombise ukubambisana kwayo ekubambisaneni komkhiqizo we-Cross-Industry. Isibonelo, ngoMashi 8, Usuku Lwabesifazane, iZiyan Baiwei Inkukhu abambiswane ne-Fenggua ukuze basakaze bukhoma, bahlanganisa izitsha ezilula njengezingulube ezibilisiwe kanye nePrepPery Crisp Pork nemikhiqizo ye-Fenghua, shubisa. NgoJulayi, inkukhu yaseZiya yaseBaiwei yaphinde yahlangana nentsha ye-basketball show "Intsha yaseBunk Youth" isizini 3, iyakhuthaza futhi ibona amaphupho akhulayo wabadlali abasebasha.
Eneminyaka engaphezu kwengu-30 yomzamo wokuzinikezela kanye nezizukulwane ezintathu zefa, njengenkampani esohlwini lomphakathi esitsheni esiseceleni komkhakha wokudla omile, ukudla kwaseZiyan kuveza ukubonga ngokuthembela komphakathi kanye nenani lomkhiqizo layo. Ukuqhubekela Phambili, uZiyan uzoqhubeka nokulandela inhloso yawo yasekuqaleni, ephakamisa umgomo wezinto "ezinhle + ubuciko obuhle = imikhiqizo emihle," lapho kuhlola ukunambitheka okusha, okuphezulu, kanye nokuthola ukunambitheka kwabathengi
Isikhathi sePosi: Jul-04-2024