Muva nje, ucwaningo lwe-Imedia lukhiphe i- "2023 China Frozen Drased Ukudla Ukudla Okudingayo." Kulombiko, ucwaningo lwe-IIMedia lunikeza ukuhlaziya okujulile kwesimo samanje semboni yasekhaya yasekhaya yasekhaya kanye nokuziphatha kwabathengi. Ngokusho kwemininingwane, usayizi wemakethe wemboni ye-frozen efrandise yeqhwa efinyelele ku-19.13 billion RMB ngo-2023, amandla okudlula ama-RMB ayizigidi eziyizinkulungwane ezingama-20 ngasekupheleni konyaka. Ngezifiso ezintsha ekusetshenzisweni kokudla, intuthuko ebukhwini be-Cold Chain Technology, kanye nokunyuka kwe-e-commerce evulelekile, imakethe ye-frozen frozen kulindeleke ukuthi iqhubeke nokukhula kwayo.
Kulesi simo, izindlela zokuthuthuka kanye nezindlela zokudla kwamabhizinisi okudla okuqandisiwe okuqandisiwe kanye nemikhiqizo yokudla okuvela eqandisiwe ibonakale ikakhulukazi. Imikhiqizo yendabuko iqinisa kanjani izinzuzo zayo ukuze ihlele kahle imikhiqizo yabo ebabayo eqandisiwe? Futhi imikhiqizo evelayo iqala kanjani futhi ithuthukisa ukuveza izimakethe ezintsha zabathengi ezinemikhiqizo esezingeni eliphakeme? Lo mbiko unikeza izimpendulo zale mibuzo.
Ukushayela Ukuthuthukiswa Kwezimboni nge-R & D kanye nokukhiqizwa
Njengama-giants amabili emkhakheni wokudla wendabuko wendabuko, ukuthokozela ukudla okuthembela ezinzuzweni zayo zokukhiqiza, kusebenza izisekelo ezinhlanu zokukhiqiza eChina ngokuphuma konyaka kwamathani angaphezu kuka-900,000 okudla okungaphezu kwamathani angama-900,000 okudla okungaphezu kuka-900,000. Ukudla kwe-Anjoy, namalungelo obunikazi angama-55 avunyiwe ngonyaka owodwa, ukushayela uguquko lomkhiqizo kanye nokwenza ngcono amandla alo aqinile we-R & D. Ngaleso sikhathi, i-Frown Brand Brand Brand Royal Tiger igxile ku-R & D esigabeni se-Frozen Snack Snack, ngempumelelo imikhiqizo ye-blockbuster efana namasoseji ahlanganisiwe, ama-tarts amaqanda, kanye nokuthengisa kwenkukhu, ngokuthengisa kwenkukhu okudlula i-RMB. Ngo-2022, iTiger yasebukhosini yavikela isikhundla sayo njenge- "King of Frozen Snacks" ngokuthengisa okuphezulu kakhulu kwe-inthanethi esigabeni se-Frozen Snack Snack, ephethe isabelo semakethe esingu-14.9%.
Ukusuka okusha kwe-R & D ukukhiqizwa okuqhubekayo, izinkampani zokudla zendabuko zendabuko kanye nemikhiqizo ye-snack evelayo isebenza ngokubambisana ukucindezela imingcele yesigaba sokudla okubangelwe iqhwa futhi ifinyelele egxuma ngekhwalithi. Ngaphansi kwethonya lale mikhiqizo, imboni ye-frozen snack ibone ukukhula okusheshayo. Idatha ikhombisa ukuthi ama-97% abaphendulile athenge ukudla okuqandisiwe, okungama-75.9% athenge ukudla okulula okuqandisiwe - kudlula amanani okuthenga okuthengwa kokudla okuyisisekelo kwendabuko kanye nezithako ezishisayo ezishisayo. Intshiseko yabathengi ekhuphukayo yokudla okulula okwenziwe ngeqhwa iye yababekela ingxenye ephezulu embonini yokudla eqandisiwe.
Ukuqamba okusebenzayo kanye ne-R & D: Brand uthuthukisa ikhwalithi yempilo
Ngokuqamba okuqhubekayo, ukudla okulula okwenziwe kwaqandisiwe kuthola ukunakwa. Ukusuka kwimikhiqizo eyaziwayo efana neParatha kanye ne-sousages eyosiwe izinto ezisanda kudumisa njenge-egg tarts, ama-pizza wenkukhu, kanye nama-pizzas, uhla oluhlukahlukene lokudla okulula okuqandisiwe lunikeza ukukhetha okuthandwa ngabathengi. Eceleni kwesigaba Innovation, umkhuba wokufinyelela emkhiqizweni owedlulele we-Innovation usephenduke ugxile kakhulu ekuthuthukisweni komkhiqizo. Isibonelo, i-Royal Tiger yethule uchungechunge oluhlukile lwesithupha lwamasoseji ahlanganisiwe, kufaka phakathi amasoseji e-crispy, amasoseji angenazo izitashi, amasoseji asanda kuqhuma, kanye nochungechunge lwejusi olunikezayo, ngochungechunge ngalunye olunikezela ngokunakwa okuhlukahlukene komthengi. Ukuchitha ilebula yokuba "yi-monotonous," ukudla okulula okuqandisiwe kuthatha isithombe esithi "esicebile futhi esisebenzayo" ngokuqanjwa okuqhutshwa yi-brand.
Ngakolunye uhlangothi, ukuthuthukiswa okusheshayo kobuchwepheshe obubandayo bama-chain kanye nezinto ezivumile ukuthi kudla okulula okuqandisiwe ukunqoba isikhathi kanye nokulinganiselwa kwesikhala, kufinyelela ngokushesha amatafula abathengi. Ukudla kwe-anjoy, "inkosi yokudla eqandisiwe," ihlanganyele nama-OTM ukufeza ukuphathwa kwedijithali yokuhamba, ukuthuthukisa ukuncintisana komkhiqizo. I-Royal Tiger, i- "King of Drainkesis Eneqhwa," isungule ama-redioves ayi-12 ezweni lonke futhi yakha uhlelo lwayo lwedijithali, inika amandla ukugcwaliseka okuhlelekile nge-oda nge-automation kanye nokubuka idatha. Ikhono lokuhlanganisa ngokushesha ngezimo ezingenakubalwa zasendlini kanye nokukhulisa ikhwalithi yempilo yisizathu esibalulekile ukuthi ukudla okulula okwenziwe yiqhwa kuwina ukuthandwa kwabathengi.
Namuhla, ukudla okulula okuqandisiwe sekuyindlela entsha ekusetshenzisweni kwezwe lonke, okubonisa ukugxuma okuphelele kokusetshenziswa kokudla kwamaShayina ngokuya ngobuchwepheshe, amasiko nesayensi. Esikhathini esizayo, imboni ye-Frozen Snack Slock kulindeleke ukuthi ifake inkathi ye- "Isigaba Entsha, ukuthuthukiswa kwekhwalithi, ukuqiniswa kwezobuchwepheshe, kanye nokuthuthukiswa kwe-flavol-centric." Ngale kwemikhiqizo yendabuko efana no-SynesAr ne-ANOJEL NE-BRAND BRANDS enjenge-Royal Tiger, izinhlobo zemikhiqizo eminingana ezoqhubeka nokuhlola amathuba amaningi emkhakheni we-Drozen Sector.
Isikhathi sePosi: Aug-22-2024