NgoSepthemba 7, iChongqing Caishixian Supply Chain Development Co., Ltd.
yabona abasebenzi besebenza ngendlela ehlelekile emgqeni wokukhiqiza endaweni yokusebenzela yokucubungula ukudla osekulungile.
Ngomhla ziyi-13 kuMfumfu, i-China Hotel Association yakhipha “Umbiko Wonyaka Ka-2023 Ngemboni Yezokudla YaseChina” eNgqungqutheleni Yomkhiqizo Wemboni Yezokudla YaseChina yango-2023. Umbiko uphawule ukuthi ngaphansi kwemiphumela ehlanganisiwe yamandla ezimakethe, izinqubomgomo, kanye namazinga, imboni yokudla okulungile ingena esigabeni esisha sokuthuthukiswa okulawulwayo.
Kusukela ekuhlinzekweni kwempahla eluhlaza enhla nomfula kwezolimo, ukufuywa kwezilwane, nezokudoba, kanye nemishini yokucubungula, kuya ekukhiqizeni nasekukhiqizeni okuphakathi nendawo, kuze kufike ochungechungeni olubandayo oluxhumanisa ukudla kanye nokudayisa—lonke uchungechunge lokuhlinzeka luthinta ikhwalithi yemikhiqizo. Amabhizinisi okupheka afana ne-Xibei, Indawo yokudlela yase-Guangzhou, ne-Haidilao anesipiliyoni sesikhathi eside ngaphambi kwesitolo kanye nezinzuzo ekuthuthukisweni kokunambitheka komkhiqizo; abakhiqizi bokudla okukhethekile osulungile njengo-Weizhixiang, u-Zhenwei Xiaomeiyuan, no-Maizi Mom bathole ukuncintisana okuhlukene kwezinye izigaba futhi benze izinzuzo ezinkulu zesikali; izinkampani zenkundla yeziteshi ezifana ne-Hema ne-Dingdong Maicai zinezinzuzo kudatha enkulu yabathengi futhi zingaqonda kangcono amathrendi abathengi. Umkhakha wokudla okulungile njengamanje uyisizinda semisebenzi njengoba izinkampani eziningi ziqhudelana kanzima.
I-B2B ne-B2C “Dual-Engine Drive”
Ukuvula iphakethe lamadombolo ezinhlanzi osekulungele ukuphekwa, abasebenzisi baskena ikhodi ye-QR kudivayisi yokupheka ehlakaniphile, ebese ibonisa isikhathi sokupheka futhi ibale phansi. Emaminithini angu-3 namasekhondi angu-50, isidlo esishisayo esishisayo sesilungele ukuphakelwa. E-Third Space Food Innovation Center e-Qingdao North Station, ukudla osekulungile kanye nezinto ezihlakaniphile zithathe indawo yemodeli yasekhishini yezandla. Izidlo zingazikhethela ukudla okupakishwe kusengaphambili okufana namadombolo esitayela somndeni nama-wonton wezimfanzi endaweni ebandayo, ngemishini yokupheka elungisa kahle ukudla ngaphansi kokulawulwa kwe-algorithmic, egxile ekuphekeni “okuhlakaniphile”.
Lezi zisetshenziswa zokupheka esezilungile nezihlakaniphile zivela ku-Qingdao Vision Holdings Group Co., Ltd. "Izithako ezihlukene zidinga amajika ahlukene okushisa," kusho uMou Wei, uSihlalo we-Vision Group, ku-Liaowang Dongfang Weekly. Ijika lokushisisa lokupheka lamadombolo ezinhlanzi lathuthukiswa ngokuhlolwa okuningi ukuze kuzuzwe ukunambitheka okungcono kakhulu.
"Izinga lokubuyiselwa kwe-flavour lithinta ngokuqondile amanani okuthenga kabusha," kuchaza uMou Wei. Ukubhekana nezinkinga zamanje zokudla okumbalwa okulungile okudumile kanye ne-homogeneity yomkhiqizo, ukubuyisela ukunambitheka kuyinkinga ebucayi. Uma kuqhathaniswa nokudla okushiswe kabusha kwe-microwave noma okugeza ngamanzi okugeza, ukudla okusha osekulungile okukhiqizwa ngamadivaysi okupheka ahlakaniphile kugcina kulula kuyilapho kuthuthukisa ngokuphawulekayo ukubuyisela ukunambitheka, ngezitsha eziyisitshulu neziboshiwe ezibuyisela ukunambitheka kwangempela okungafika ku-90%.
"Imishini yokupheka ehlakaniphile kanye nokusebenza kwedijithali akugcini nje ukuthuthukisa ukusebenza kahle nolwazi kodwa futhi kuqhubekisela phambili ukusungulwa nokuziphendukela kwemvelo kumodeli yebhizinisi lokudla," kusho uMou Wei. Ukholelwa ukuthi kunesidingo esikhulu sokudla ezindaweni eziningi ezingezona ezokudla njengezindawo ezinhle, amahhotela, imibukiso, izitolo ezilula, izindawo zesevisi, amagalaji kaphethiloli, izibhedlela, iziteshi, izitolo zezincwadi, nezindawo zokudlela ze-inthanethi, ezihambisana kahle nezilula nezisheshayo. izimfanelo zokudla okulungile.
Yasungulwa ngo-1997, imali engenayo iyonke ye-Vision Group ikhule ngaphezu kuka-30% unyaka nonyaka engxenyeni yokuqala ka-2023, ngokukhula kwebhizinisi okuqanjiwe okudlula u-200%, okubonisa ukuthuthuka okunokulinganisela phakathi kwe-B2B ne-B2C.
Emazweni omhlaba, iziqhwaga zaseJapan ezilungele ukudla njengoNichirei kanye no-Kobe Bussan zibonisa izici "zezisuka ku-B2B futhi ziqina ku-B2C." Ochwepheshe bezimboni baveza ukuthi izinkampani zaseShayina ezilungele ukudla zikhuphuke ngendlela efanayo emkhakheni we-B2B kuqala, kodwa uma kubhekwa isimo sezimakethe zomhlaba esishintshayo, izinkampani zaseChina azikwazi ukulinda amashumi eminyaka ukuze umkhakha we-B2B uvuthwe ngaphambi kokuthuthukisa umkhakha we-B2C. Esikhundleni salokho, badinga ukulandela indlela “yokushayela izinjini ezimbili” kuzo zombili i-B2B ne-B2C.
Omele ophikweni oludayisa ukudla eCharoen Pokphand Group utshele i-Liaowang Dongfang Weekly: “Phambilini, ukudla osekulungile bekungamabhizinisi e-B2B. Sinezimboni ezingaphezu kuka-20 eChina. Iziteshi ze-B2C ne-B2B nezimo zokudla zihlukile, zidinga izinguquko eziningi ebhizinisini.”
“Okokuqala, mayelana nokufakwa kwebhrendi, i-Charoen Pokphand Group ayizange iqhubeke nohlobo lwe-'Charoen Pokphand Foods' kodwa yethule uhlobo olusha lwe-'Charoen Chef,' oluqondanisa uhlobo kanye nokuma kwesigaba nolwazi lomsebenzisi. Ngemva kokungena esigcawini sokudliwa kwasekhaya, ukudla osekulungile kudinga ukuhlukaniswa okunembe kakhudlwana ngezigaba zokudla ezifana nezidlo zangaseceleni, izitsha eziphambili, nezifundo eziyinhloko, ziphinde zihlukaniswe zibe ama-appetizers, amasobho, izifundo eziyinhloko, nama-dessert ukuze kwakhiwe imigqa yomkhiqizo ngokusekelwe kulezi zigaba,” kusho ummeleli.
Ukuheha abathengi be-B2C, izinkampani eziningi zilwela ukwakha imikhiqizo edumile.
Inkampani yaseShandong esebenza ngokudla osekulungele yaqala ukwakha imboni yayo ngo-2022 ngemva kweminyaka yokuthuthuka. “Ikhwalithi yezimboni ze-OEM ayihambisani. Ukuze sinikeze ukudla okulungile okuzinzile nokunokwethenjelwa, sakha eyethu imboni,” kusho ummeleli wale nkampani. Le nkampani inomkhiqizo odumile emakethe—izibopho zezinhlanzi ezisayinayo. “Kusukela ekukhetheni izinhlanzi ezimnyama njengezinto zokusetshenziswa kuye ekuthuthukiseni inyama yenhlanzi engenamathambo kanye nokulungisa ukunambitheka ukuze kuhlangatshezwane nokwaneliseka kwabathengi, siye sazama ngokuphindaphindiwe futhi salungisa lo mkhiqizo.”
Njengamanje inkampani imisa isikhungo socwaningo nentuthuko e-Chengdu ukuze silungiselele ukuthuthukisa ukudla okulungele okubabayo nokunephunga elimnandi okuthandwa abantu abasha.
Ukukhiqizwa Okuqhutshwa Abathengi
Imodeli “yesisekelo sokukhiqiza + ikhishi elimaphakathi + i-cold chain logistics + izitolo zokudlela” eshiwo kuKhomishana Kazwelonke Yentuthuko Nezinguquko ethi “Izinyathelo Zokubuyisela Nokwandisa Ukusetshenziswa” kuyincazelo ecacile yesakhiwo semboni yokudla okulungele ukudla. Izinto ezintathu zokugcina ziyizingxenye ezibalulekile ezixhumanisa izisekelo zokukhiqiza nabathengi bokugcina.
Ngo-Ephreli 2023, u-Hema umemezele ukusungulwa komnyango wakhe olungele ukudla. NgoMeyi, u-Hema ubambisene ne-Shanghai Aisen Meat Food Co., Ltd. ukuze baqalise uchungechunge lwezidlo esezilungile ezihlanganisa izinso zengulube nesibindi. Ukuqinisekisa ukusha kwesithako, le mikhiqizo iyacutshungulwa futhi igcinwe kungakapheli amahora angama-24 ukusuka ekungeneni kwezinto ezingavuthiwe kuya ekugcinweni komkhiqizo ophelile. Ezinyangeni ezintathu zokwethulwa, uchungechunge “lokungatholakali” lokudla osekulungile kukhuphuke ngo-20% ukuthengiswa kwenyanga nenyanga.
Ukukhiqiza ukudla osekulungele “okungatholakali” kudinga izimfuneko eziqinile zokusha. “Ukudla kwethu okusha osekuvuthiwe kuvamise ukuthengiswa kungakapheli usuku olulodwa. Ukucutshungulwa kwangaphambili kwesithako sephrotheni kunezidingo zesikhathi esiphezulu kakhulu,” kusho u-Chen Huifang, uMphathi-Jikelele womnyango wokudla okulungele ukudla kwase-Hema, ebhalela i-Liaowang Dongfang Weekly. “Ngenxa yokuthi imikhiqizo yethu iphila isikhathi esifushane, indawo yasembonini ayikwazi ukudlula amakhilomitha angu-300. Ama-workshops e-Hema asendaweni, ngakho-ke kunezimboni eziningi ezisekelayo ezweni lonke. Sihlola imodeli entsha yokunikezela egxile ekudingweni kwabathengi, sigxile kukho kokubili ukuthuthukiswa okuzimele nokudala ukubambisana nabahlinzeki. "
Inkinga yokukhipha iphunga lezinhlanzi zasemanzini ahlanzekile ekudleni osekulungele futhi kuyinselele ohlelweni lokukhiqiza. I-Hema, i-He's Seafood, kanye ne-Foshan University of Science and Technology ngokuhlanganyela bathuthukise isistimu yokugcina yesikhashana esusa ngempumelelo iphunga lenhlanzi ezinhlanzini zasemanzini ahlanzekile, okuholela ekuthunjweni kwethenda futhi kungabikho ukunambitheka okunenhlanzi ngemva kokucubungula nokupheka ekhaya.
I-Cold Chain Logistics ibalulekile
Izidlo ezilungile ziqala ukuqhudelana nesikhathi ngokushesha nje lapho ziphuma efektri. NgokukaSan Ming, iMenenja Jikelele yoMnyango Wezamabhizinisi Womphakathi we-JD Logistics, ngaphezu kwama-95% okudla osekulungile kudinga ukuthuthwa ngamaketanga abandayo. Kusukela ngo-2020, imboni yezokuthutha ebandayo yaseShayina ibe nezinga lokukhula elidlula ama-60%, lafinyelela inani eliphakeme elingakaze libonwe.
Ezinye izinkampani esezilungele ukudla zakha ezazo izinto ezibandayo ezibandayo kanye nezinhlelo ezibandayo, kanti ezinye zikhetha ukusebenzelana nezinkampani eziphuma eceleni. Abakhiqizi abaningi bemishini yezokuthutha bethule izixazululo ezikhethekile zokudla osekulungele.
Ngomhla zingama-24 kuNhlolanja, 2022, abasebenzi benkampani esele seyilungile epaki yesifundazwe yesayensi yezolimo nobuchwepheshe yeDolobha lase-Liuyang bahambisa imikhiqizo esele isilungile endaweni yokugcina amakhaza (Chen Zeguang/Isithombe).
Ngo-Agasti 2022, i-SF Express yamemezela ukuthi izohlinzeka ngezixazululo embonini yokudla okulungile, okuhlanganisa ezokuthutha ze-trunk, izinsizakalo ze-cold chain warehousing, ukulethwa okusheshayo, kanye nokulethwa kwedolobha elifanayo. Ekupheleni kuka-2022, uGree umemezele ukutshalwa kwezimali kwamayuan ayizigidi ezingama-50 ukuze kusungulwe inkampani ekhiqiza izinto zokudla esezilungile, ehlinzeka ngemishini ebandayo yengxenye yezokuthutha. Inkampani entsha izokhiqiza imininingwane engaphezu kwekhulu yemikhiqizo ukuze kuthuthukiswe ukusebenza kahle ekuphathweni kwempahla, ukugcinwa kwempahla, kanye nokupakishwa ngesikhathi sokukhiqiza ukudla okulungile.
Ekuqaleni kuka-2022, i-JD Logistics yasungula umnyango osulungele ukudla ogxile ekuhlosweni kwesevisi okubili: amakhishi amaphakathi (B2B) nokudla okulungele ukudla (B2C), okwenza isakhiwo esikhulu nesihlukene.
“Inkinga enkulu nge-cold chain logistics yizindleko. Uma kuqhathaniswa nezinto ezijwayelekile, izindleko zamaketanga abandayo ziphakeme ngo-40% -60%. Ukwenyuka kwezindleko zokuthutha kuholela ekwehleni kwentengo yomkhiqizo. Isibonelo, ibhokisi lenhlanzi ye-sauerkraut lingase libize ama-yuan ambalwa kuphela ukukhiqiza, kodwa ukulethwa kochungechunge olude olubandayo kwengeza ama-yuan ambalwa, okuholela entengo yokudayisa engu-30-40 yuan ezitolo ezinkulu," kusho ummeleli wenkampani ekhiqiza ukudla osekulungele. I-Liaowang Dongfang Maviki onke. “Ukuze kwandiswe imakethe yokudla okulungile, kudingeka uhlelo olubanzi lwezokuthutha olubandayo. Njengoba abahlanganyeli abakhethekile nabakhulu bengena emakethe, izindleko zamaketanga abandayo kulindeleke ukuthi zehle ngokuqhubekayo. Lapho izinto ezisetshenziswayo ezibandayo zifinyelela izinga elithuthukisiwe njengaseJapane, imboni yasekhaya epheka ukudla okulungile izodlulela esigabeni esisha, esisisondeza emgomweni ‘wokuba mnandi futhi okuthengekayo.’”
Ngaphakathi “kweNtuthuko yeChain”
U-Cheng Li, iPhini likaDeni weSikole Sesayensi Yokudla Nobunjiniyela eNyuvesi yaseJiangnan, uthe imboni yokudla okulungele ukudla ihlanganisa zonke izingxenye ezikhuphuka nomfula ezingaphansi komkhakha wokudla futhi ihlanganisa cishe bonke ubuchwepheshe obubalulekile embonini yokudla.
“Ukuthuthukiswa okujwayelekile nokulawulwayo kwemboni yokudla okulungile kuncike ekubambisaneni okuseduze phakathi kwamanyuvesi, amabhizinisi kanye nezikhungo ezilawulayo. Kuphela ngokusebenzisana kwemboni yonkana kanye nomzamo lapho imboni yokudla okulungile ingafinyelela intuthuko enempilo nesimeme,” kusho uSolwazi Qian He waseJiang.
Isikhathi sokuthumela: Aug-20-2024