Ukusungula Isikhungo Sokucwaninga Ukubhekana Nenselelo Yokwakha Imikhiqizo yeBlockbuster: Ukudla kwaseZiyan kusheshisa ngokuthi "ukuziguqula"

Ukudla kwe-R & D kwehlukile kwezinye izinkambu futhi kudinga ukunakwa imininingwane. Eminyakeni yamuva nje, ucwaningo kanye nentuthuko embonini yokudla kunikezwe ukubaluleka okukhulu.

Ekuseni ngoNovemba 17, umcimbi wokuvulwa kwe-Ziyan Food Food Innovation Research Institute wabanjelwa eGuangen County, eLiayung.

Njengomkhiqizo owaziwayo embonini yokudla ebhulekile kanye nomdlali emkhakheni ovuthiwe emkhakheni ovuthiwe, kungani ukudla kweZiyan kwasungula i-Innovation Research Institute yayo entsha? UZhong Huaijun, umqondisi we-Ziyan Food Innovation Research Institute, wathi, "njengoba izindinganiso zokuphila zabantu ziyaqhubeka nokwenza ngcono, abathengi baya ngokuya befuna ikhwalithi yokudla okuphezulu kanye nokuhlangenwe nakho okuphezulu. Ukusungulwa kokudla kweZiyan kweSikhungo Sokucwaninga kususelwa kulezi zidingo zemakethe kanye nezindlela zokuthuthuka. " UZhong Huaijun wengeze ukuthi ukudla kweZiyan kuzoqhubeka nokuhlola nokuthuthukisa imboni yokudla enempilo, ukuqinisekisa ukuthi ucwaningo lwesikhathi esizayo lungagxili nje ekunambithekeni nasekufezeni.

Kubikwa ukuthi Isikhungo Sokucwaninga E-Ziyan Food Innovation Senza imisebenzi emithathu: Ukwethula imikhiqizo emisha evumelana nezimo zemakethe kanye nezidingo zabathengi, ukuguqula ikhwalithi yomkhiqizo ophakeme kanye nokuphepha kokudla, ukuguqula ngokushesha imiphumela yocwaningo ibe umkhiqizo.

Emcimbini, intatheli evela kwizimali eziluhlaza okwesibhakabhaka yabona ukuthi isikhungo sokucwaninga esisha saseZiyan ahlele izindawo eziningana ezisebenzayo, kufaka phakathi indawo yokubukisa egcekeni, indawo yokunambitha yoMkhiqizo, indawo yokuhlola ubuchwepheshe, nendawo yokuhlola insimbi, nendawo yokuhlola ithuluzi Ukudla kukaZiyan kwenzeke futhi kwathuthukisa i-Product R & D ekhona ngokuya nge-software kanye ne-Hardware, ngokuthenga uchungechunge lokuhola ukudla kwasekhaya nakwamanye amazwe kanye nethalente lobuchwepheshe.

Ngokwemininingwane etholakalayo, ukudla kweZiyan kungumkhiqizi omkhulu wokudla okubangelwe eChina, ugxile ku-R & D, ukukhiqizwa, kanye nokuthengiswa kwemikhiqizo ebekwe. Imikhiqizo esemqoka yenkampani ifaka phakathi "izicucu zendoda kanye nenkosikazi yenkukhu," ne-baiwei inkukhu, "kanye ne-" tengjiao inkukhu, "yenkomo, inyama yemifino, kanye nemikhiqizo ye-soy. Le mikhiqizo isetshenziswa ngokuyinhloko njengezitsha eziseceleni ezinokudla, ezingezelwe ukusetshenziswa okuvamile, kanye nomkhiqizo oyinhloko wokuba "Ziyan."

Ngaphandle kokuthola umugqa womkhiqizo ohlukahlukene, umkhiqizo we-Flagship "umyeni kanye namaphaphu amaphaphu" uhlala umshayeli oqinile wokuthengisa. Ngokusho kombiko wonyaka we-Ziyan Food's 2023's 2023, imikhiqizo emisha inikele ngo-86.08% wemali eyinhloko yenkampani enkulu, enomkhiqizo "wenkanyezi" womkhiqizo "umyeni" wenkosikazi "okhiqiza ukuthengiswa kwama-yuan ayizigidi ezingama-543, afaka imali ngama-31.59%.

"Besilokhu sizama ukudala imikhiqizo yenkanyezi eyengeziwe efana 'nomyeni nenkosikazi yamaphaphu' kanye 'nenkukhu ye-tengjiao.' Isibonelo, kulo nyaka sethule imikhiqizo efana nenkomo eqabulayo, izinyawo zezingulube eziqabulayo, izingcezu zenkukhu zeBobo, kanye nama-crispy shreds. Kepha empeleni kuyinselele ukwedlula le mikhiqizo emibili, ngoba amakhasimende ethu ajwayele ukucabanga ngeTenghiao inkukhu yenkukhu kanye nomyeni kanye nenkosikazi yamaphaphu kuqala, bese bethenga abanye. Siphinde sagcwala ubuchopho bethu bazama ukungazikhipha, futhi kaningi izinto azihambi njengoba zihleliwe, kepha kufanele siqhubeke nokwethula imikhiqizo ngamandla, "kusho uZhong Huaijun. "Ngivame ukusho ukuthi kufana nokuthi i-WeChat idlula kanjani i-QQ; Singakwazi ukudala omunye futhi siziguqulele? "

Kubikwa ukuthi ukudla kweZiyan sekusungule ubudlelwano besikhathi eside, ezinzile nabahlinzeki abakhulu njengeWens Foodstuff Group, iqembu elisha le-HoPo, neCofco Group ngokuhlinzekwa kwemikhiqizo ebalulekile, inyama yenkomo, kanye nemikhiqizo yedada. Lokhu kuvumela inkampani ukuthi ithole izithako ezintsha, ezisezingeni eliphakeme kusuka emthonjeni futhi, zincike ezisekelweni zayo ezinhlanu zokukhiqiza, yakha uhlelo lokuhlinzekwa kwezinsizakusebenza ezizungezile nge-radius elibandayo lokulethwa kwamakhaza njenge-radiast radius, ukushesha, kanye nokusha okusheshayo . Ama-oda abekwe ngosuku olwedlule akhiqizwa ngosuku olufanayo futhi alethwe ezitolo ngosuku olufanayo noma ngosuku olulandelayo, eqinisekisa ukuthuthuka kwemikhiqizo.

Kuyaphawuleka ukuthi ukuthuthukiswa kwe-Ziyan Food Supply Chain seyenzele uhlangothi lwalo lwezindleko. Ukudla kukaZiyan kuchazwe embikweni wayo wezezimali ukuthi amanani entengo yezinto ezisetshenziswayo asondelene nobubanzi besikhathi esedlule, futhi inkampani iqinisile ukusebenza kwecala lokuhlinzekwa, nezinqubo ezithuthukisiwe, okuholela ekuthuthukisweni okubalulekile kwinzuzo yeNet.

Ngokusho kombiko wekota wesithathu we-Ziyan's 2023, inkampani ithole imali engenayo esebenza cishe eyizigidi ezingama-882 yuan ezindlini zokuqala ezintathu. I-margin yenzuzo enkulu yenkampani ibingu-24.19%, up 6.69 amaphesenti amaphuzu unyaka nonyaka; I-Net Inzuzo Margin yayingu-12.06%, amaphesenti ama-3.94 wamaphesenti unyaka nonyaka. Ukubheka izinkomba zekota eyodwa, kwikota yesithathu ka-2023, i-Gross yenzuzo enkulu yenzuzo yayingu-29.17%, up 11.07 Amaphesenti amaphuzu unyaka nonyaka kanye namaphesenti ama-6.18 amaphuzu wekota wekota; I-Net Inzuzo Margin yayingu-15.15%, up izinkolo ezingamaphesenti ka-5.38 zamaphesenti unyaka nonyaka kanye namaphesenti ayi-1,67 amaphuzu wekota-ikota.

Ngaphezu kwalokho, ukunwebisa ingxenye yayo yemakethe kungenye yamasu okudla okudla okuthola imali kweZiyan. Ngemuva kokutshalwa kwezimali kwayo eLao Han Bian Inkukhu ngoJuni, ukudla kwaseZiyan kwenze okunye ukunyakaza ngoSepthemba ngokutshala amasu e-Jing Cui Xiang. Usihlalo wokudla waseZiyan, uGe Wuchao wathi ukuqina nokuhlola okuhlukahlukene kuyizinto ezimbili ezihlukanisiwe zokuthuthukiswa kwebhizinisi. Ukuqina kuyisisekelo sokukhula kwenkampani; Njengoba ukusungulwa kwenkampani, sihlanganyele kakhulu esitsheni esiseceleni kwemakethe yokudla enesibindi, sizibophezele ukuhlanganisa isikhundla sethu sokuhola embonini. Kodwa-ke, ngoshintsho emvelweni yemakethe kanye nokuhlukaniswa kwezidingo zabathengi, sibuye sibone isidingo sokuhlola amathuba amasha okuthuthuka kwisisekelo esivele sikhona. Le nkampani iyaqhubeka nokuhlola izindlela zokuthuthuka ezihlukene ngokwethula imikhiqizo eminingana engezansi, efana nokuthi "Feng Si Niangyuan," no "Jiaoyan Jiaoyuan," uJayaoyan Jiayu, "ukumboza ukudla okuvamile, kanye namasu Ubambiswano ngemikhiqizo yokudla efana neLao Han Bian Inkukhu ne-Jing Cui Xiang. Leli qhinga livula amathuba abanzi ukukhula kwenkampani. Ngokusebenzisa i-Depessified Strategic Layout, inkampani ingaphendula ngokushesha ezinguquko ezimakethe, ithuthukise ukuncintisana okuphelele, futhi ihlanganise kabusha isikhundla sayo esiholela embonini ukuze ifinyeleleke isikhathi eside.

Ngakolunye uhlangothi, ngokungenwa okuqinile kokululama kwemboni yokudlela, ukuncintisana nakho sekukhulu kakhulu. UGe Wuchao wavuma ukuthi ngemuva kobhubhane, ukufunwa kwabathengi kushintshile, kugxilwe kakhulu ekuphepheni kokudla nempilo. Ngokwengeziwe, njengoba amandla okuthenga abathengi aphindaphindeka, kungaheha izimbangi eziningi emakethe. Ngakho-ke, ukudla kweZiyan kudinga ukuqinisa ukwakhiwa kwemikhiqizo kanye nemizamo yokukhangisa yokuthuthukisa ithonya lomkhiqizo kanye nesabelo semakethe ukuze ligcine isikhundla salo esiholela embonini. Ukuqinisa umkhiqizo oqhubekayo we-R & D kanye nekhwalithi yokulawula ukuhlinzeka ngemikhiqizo ephephile, enempilo ehlangabezana nezidingo zabathengi kubalulekile.